Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?
Userpilot
JULY 15, 2022
Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Not all touchpoints can be tracked by analytics. What is the dark funnel in SaaS?
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