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Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. When considering the value of analytics relative to their products overall, survey respondents estimated the value at 54%, up from 45% in 2016.
• Sendbird —The (all-in-one) communications API platform for mobile apps • Explo —Embed customer-facing analytics in your product — Elizabeth Stone is the chief technology officer of Netflix. Brought to you by: • Vanta —Automate compliance. Simplify security.
Let me take a rough hack at a definition that I feel lines up with the reality of the tools that are our subject matter: A system capable of doing tasks that humans can’t do, reasonably or at all, which therefore can therefore augment human capabilities. My personal experience mirrors these reports. predecessor.
Reduced support requests: With in-app guides and resource centers for self-service support, users can troubleshoot independently, reducing support costs. Product analytics insights: Use product analytics data to fix adoption gaps and friction areas and improve the user experience. Analyticsdashboard via Pendo.
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