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Who is Leading the Product? Product Management vs. Product Ownership

The Product Coalition

Introducing Product Management means to install a discipline and to make the company product led and vision oriented. The communication and common vision is key to the success of a slicing like that. It makes total sense to locate both roles in the same team because again the common vision is king! It ist a compromise!

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The Number One Thing Product Managers Want This Year

ProductPlan

Far too often, product strategy remains undefined. For product managers to succeed, they need a clear, well-defined vision for the product and goals to aim for. Executives that are not strategic enough utilize the ‘we’re agile’ buzzword to make up an excuse for the absence of a Vision, Mission, and Strategy.”.