ProductPlan

OCTOBER 6, 2022

A new product can feel the same way. There is a place between nothing and a great product that’s full of uncertainty. Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis.

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Mixpanel

MAY 23, 2024

When you’re releasing a new product or feature, the step that gets the most attention is usually the beta testing phase. But getting a feature to a market-ready state is a long process involving months of work before you get to beta testing. Even though you’re talking to customers, this isn’t really a research group.

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Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. I spoke about the three mindsets that help a team find success as a continuous discovery team. Becoming a successful discovery team. Product management is changing. Product managers are evolving from focusing on outputs to outcomes. Tweet This.

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Product Talk

JULY 12, 2017

It’s easy to think you already do continuous product discovery. They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Most product teams are starting to integrate discovery practices into their product development process. Hypothesis Testing.

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Product Talk

APRIL 8, 2020

Welcome to the latest installment of Product in Practice! For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work.

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Userpilot

FEBRUARY 2, 2023

In many cases, content is the first touchpoint of your customer journey – your prospects’ first interaction with your product. Content testing is how you ensure that your content is relatable and well-perceived by your audience. What content should you test? Then, choose a testing method and your test participants.

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Product Talk

FEBRUARY 14, 2024

There are all kinds of ways to introduce continuous discovery habits. And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three.

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Product Talk

SEPTEMBER 7, 2022

A lot of product teams claim to be focused on their users. This is why Teresa talks about continuous discovery in terms of forming new habits. It’s not so much about becoming perfect at continuous discovery (because there really isn’t such a thing). Have a Product in Practice story you’d like to share with Product Talk readers?

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Product Talk

JUNE 16, 2021

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio ? Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? Product marketing managers?

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Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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The Product Coalition

JANUARY 21, 2021

In the DevOps scenario, the QA team integrates into the software development and testing process to ensure the seamless development of infrastructure, process smoothly, and make sure all changes function as expected. Why is QA testing needed when implementing DevOps? Plan the tests?—? Design the tests?—?

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The Product Coalition

DECEMBER 1, 2022

Image Credit: Girl with red hat on Unsplash In the product management universe, the idea of MVP has been popularized and socialized a great deal. However, organizations often fall into the trap of using MVP as an excuse to keep building minimum products & features. Customers don’t spend $$ on minimum products & experiences.

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The Product Coalition

MARCH 11, 2020

Scaled products are past the stages of early access, or pre-launch and have grown to have plenty of customers, and regular users. This article will discuss product discovery for product teams who are working on scaled products, or are in the process of scaling their product. What is product discovery?

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Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? Would you like to know what role each of them plays in the product management process and how to build them? MVP reduces the time to market and allows a quicker release of the product. Ready to dive in?

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Mind the Product

OCTOBER 8, 2018

We can and should learn product management lessons from a diverse range of environments. It’s absolutely worth looking to the likes of Google’s Sundar Pichai, but it’s also worth looking to less celebrated entrepreneurs, outside of the multinational mega-corporations, to learn about lean front-line product management.

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Userpilot

MAY 1, 2024

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”.

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Product Talk

SEPTEMBER 1, 2021

Continuous discovery is more of a journey than a destination. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature. Continuous discovery is more of a journey than a destination.

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Product Innovation Educators

MAY 20, 2024

How product managers can master product process Watch on YouTube TLDR – The Product Innovation Charter (PIC) is a short document that provides direction and alignment for a product development project. In this article, we will explore the seven knowledge areas for product mastery.

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Userpilot

MARCH 6, 2024

CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. Interactive Guidance in Onboarding : Implementing interactive walkthroughs during onboarding to improve product adoption and conversions. And which ones are misleading?

Feedback Software 81

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TechEmpower - Product Management

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

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The Product HQ

JUNE 1, 2024

Product management is an essential part of every offering of any sort of product or service. With so many new products in the market, the product management industry is growing exponentially. However, you’ll find lots of opportunities to become a product management intern at smaller companies, as well.

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Mixpanel

MARCH 29, 2024

Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. or “There are tools that say they can do both A/B testing and analytics. Why can’t I just use one of those?”

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Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

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Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

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The Product Coalition

OCTOBER 13, 2021

Within such an oversaturated market and immense popularity of mobile solutions, how can companies succeed and take a step toward becoming top performers? In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey. from insecure cryptography to weak passwords ?

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The Product Coalition

JANUARY 3, 2020

Creating a Product Discovery Track: A Practical Guide In the last decade we have evolved a lot in terms of agile development, Agility has become its own concept and we have lots of books and conferences for this subject. when software engineers get their hands dirty?—?but Dual-Track Agile, by Jeff Patton.

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Mind the Product

JULY 16, 2018

I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. In our team we call the activity of getting face time “market interactions”. But here’s why I don’t think it is. Which is why we’ve taken it a step further.

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Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Product teams should invest in validation when developing the MVP. How can you build one?

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Centercode

JULY 6, 2023

The task of beta testing a product can land on many different peoples’ desks within a company. The objectives of a beta test can vary depending on the role of the person running it. For example, a marketing manager may focus on the target market’s opinions on specific features, while a usability engineer may focus […]

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Centercode

SEPTEMBER 29, 2020

This is exactly how most companies have traditionally treated their beta and related late-stage customer testing programs. They only see these programs as an insurance plan — a checkbox on top of other investments already made in critical areas like market research, quality, and user experience. Benefits for product teams.

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The Product Coalition

MARCH 13, 2023

Let’s take a look at what product development is and what are its stages. Product Development is the process of conceptualizing, designing, developing, testing and launching a new product or service. It involves a set of activities that are performed to bring a new product or service to the market.

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Centercode

AUGUST 7, 2020

It’s the number one objective driving your product’s success. You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. Centercode is uniquely built for beta testing. Product Managers.

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Modus Create

OCTOBER 6, 2020

I have a confession to make: as a growth-oriented product manager, I tend to gravitate towards A/B testing whenever I can. A/B testing lets us see what customers actually do rather than what they say – which can be a pitfall when using other research methods. When to Use A/B Testing. I’m admittedly biased.

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Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

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