Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

Engineering 214

Engineering Feedback Software Onboarding KPIs Customer Experience 214

The Product Coalition

OCTOBER 13, 2022

Here are 10 great product books on pre-product market fit (pre-PMF)! ?? Learn who to listen to: “The Mum test” (Rob Fitzpatrick) This book will teach you that they’re some people you should never listen to, like your mum. Work with engineers: “Agile Product Management with Scrum” (Roman Pichler) There are zillions ways to apply scrum.

User Testing 131

User Testing Books Product Marketing Marketing 131

Mixpanel

MARCH 29, 2024

Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. or “There are tools that say they can do both A/B testing and analytics. Why can’t I just use one of those?”

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. We’ve all worked with engineering teams who wouldn’t embrace that world view.

Marketing 222

Marketing Data Visualization B2C User Testing 222

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 88

Feedback Software Research Software Analytic Tools Product Research 88

The Product Coalition

OCTOBER 13, 2021

Within such an oversaturated market and immense popularity of mobile solutions, how can companies succeed and take a step toward becoming top performers? In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey. from insecure cryptography to weak passwords ?

User Testing 118

User Testing Product Research Testing Weak Development Team 118

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 95

B2B User Testing Research Software Analytic Tools 95

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 95

B2B Analytic Tools Feedback Software Data Visualization 95

Mind the Product

JANUARY 10, 2020

To overcome this we need a framework that allows us to test and learn. The product growth engine provides a framework for getting up the adoption curve. The post Product Growth Engine by Dave Martin appeared first on Mind the Product. The reasoning is that user decisions are based on loss aversion rather than gain focused.

Engineering 98

Engineering User Testing Product Research Customer Feedback 98

PMLesson's Ace the PM Interview

MAY 16, 2022

This article is part of our series on Security Engineering. If you're interviewing for engineering roles, don't miss our Complete Software Engineering Interview Course. This is not only because of the importance of the discipline but because the supply of qualified security engineers is too little.

Reporting Tools 52

Reporting Tools Engineering Technical Review Software Review 52

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 87

User Testing Data Visualization Feedback Software Research Software 87

ProductPlan

AUGUST 7, 2020

When I started my career as an engineer, I didn’t set my sights on becoming a product manager. Working in startups and big technology companies, I’ve encountered one question more than most: “How do I make the switch from engineering to product management?”. My Journey Transitioning from Engineering to Product Management.

Engineering 107

Engineering Leadership Customer Experience Feedback Software 107

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. Perform A/B testing to see which subject lines and messaging improves metrics.

Data Visualization 81

Data Visualization Analytic Tools Customer Experience User Testing 81

Centercode

JULY 6, 2023

The task of beta testing a product can land on many different peoples’ desks within a company. The objectives of a beta test can vary depending on the role of the person running it. For example, a marketing manager may focus on the target market’s opinions on specific features, while a usability engineer may focus […]

Product Research 52

Product Research Testing Management Management 52

Amplitude

OCTOBER 9, 2018

Growth can no longer be an afterthought or solely the responsibility of marketing. Companies that have achieved efficient scale have found their own mantras and workflows for systematic growth: Netflix uses consumer science to test ideas with real customers, at scale. And as channels get saturated, ‘growth hacks’ no longer cut it.

Engineering 102

Engineering Reporting Tools Analytic Tools Data Visualization 102

The Product Coalition

JANUARY 26, 2022

Table of Contents The Story Begins in Iowa ; Joining the Family Business ; Creating the Solution ; Making the Product ; Technical Challenges ; Moving To the Market ; Founder Tips ; Conclusion. Creating the Solution The absence of the desired platform on the market appeared to be a new call for Chris.

Reporting Tools 119

Reporting Tools Feedback Software Data Visualization Engineering 119

Intercom, Inc.

SEPTEMBER 10, 2018

As engineers, one of the fundamental things we have to learn is the extent to which we can break things – how do we get the right balance between shipping safely and shipping fast? Almost 3 years in as a product engineer here, I have changed my perspective. As with everything in engineering, things are not black and white.

Engineering 128

Engineering Software Review Systems Review Product Research 128

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

ProductPlan

MARCH 9, 2023

There have been countless stories, tests, and experiments using this fascinating chatbot. powered Bing search engine. You type… “Plan a marketing campaign for a new Tesla pickup truck with a focus age group of 25 to 35.” Make sure to bookmark it so you can check in on us as we share new stories from the engineering front!

ChatGPT 52

ChatGPT Research Software Artificial Inteligence Reporting Tools 52

Userpilot

FEBRUARY 2, 2023

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates. Everything.

User Testing 84

User Testing Research Software Feedback Software Product Research 84

Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Nick Caldwell: I’m VP of engineering at Reddit.

Engineering 141

Engineering Leadership CTO Coach Feedback Software 141

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 89

Enterprise Strategy Marketing Outbound 89

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. And if you have some metrics or an observation about the market that’s non-obvious, showing your expertise in the field, is even more valuable. Why would they do this?

User Testing 108

User Testing Product Research Testing Startups 108

TechEmpower - Product Management

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success. Why perfect your product-led go-to-market strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 85

Feedback Software Analytic Tools Research Software Software Review 85

Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? MVP reduces the time to market and allows a quicker release of the product. A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. If so, you are in the right place!

Product Research 69

Product Research User Testing Feedback Software Research Software 69

Mixpanel

JANUARY 3, 2022

Engineers are always looking for ways to differentiate themselves. Here are four ways you can position yourself as the go-to engineer for everything product analytics—and simultaneously make yourself invaluable to both the product and engineering teams. Spearhead a slick analytics implementation. You’d be celebrated.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

Centercode

APRIL 16, 2021

And of course, in sticking to the relentless pace of develop-test-validate-release-repeat, many teams fall into the “just ship it” mindset. With an average of 10 connected products in today’s households, a constant cycle of testing and iteration is vital to staying up-to-date. Here’s where Delta Testing comes in.

User Testing 90

User Testing Customer Feedback Agile Customer Experience 90

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 79

Product Research Data Visualization User Testing Research Software 79

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

Split

OCTOBER 14, 2020

Hard truth: Engineers are deploying half-finished features into production, and they’re doing it on purpose. These engineers are able to do this without getting fired because they’re using feature flags to hide their partially completed work. In this post, I’ll explore some of the options you have to test a feature-flagged change.

User Testing 59

User Testing Product Research Testing Engineering 59

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 105

Feedback Software User Testing Product Research Customer Experience 105

Centercode

AUGUST 7, 2020

You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. So how do you, a resource-strapped beta team, reduce the costs of customer testing without sacrificing thoroughness or compromising the quality of your product?

User Testing 78

User Testing Product Research Reporting Tools Testing 78