Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company. What is growth marketing?

Analytic Tools 106

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 106

Mind the Product

APRIL 24, 2018

We could only conclude that we had launched the product with positioning that was too generic, and that our goal – to convert all Mac users around the world, instantly – was too broad. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The moment a user decides about acquiring your product or not. It helps you visualize the customer journey.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

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Userpilot

AUGUST 10, 2022

Are you wondering about the difference between the Minimum Viable Product vs Minimum Marketable Product? Would you like to know what role each of them plays in the product management process and how to build them? MVP reduces the time to market and allows a quicker release of the product. Ready to dive in?

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Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

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Feedback Software User Testing Product Research Customer Experience 119

Andrew Chen

FEBRUARY 12, 2024

I’ve heard thousands of “elevator pitches” and they generally focus on the idea and not the team, the market, differentiation, or anything else. Having a pithy story about how you were a Shopify seller, and that’s how you got to building any commerce product, is incredibly helpful. And they downplay their achievements or omit them.

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User Testing Product Research Testing Startups 108

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

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Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 105

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. You started off in engineering, I believe.

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Product Talk

JUNE 16, 2021

What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? Product marketing managers? Let me be clear: The product trio concept is flexible. Some with quite a bit of outrage.

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Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B products often have to appeal to many different personas.

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Product Innovation Educators

MARCH 21, 2022

What product managers need to know about launching products. Today we are talking about go-to-market planning and what is involved in planning the launch of products. He is a technology product leader who has led teams as founder, early hire, and executive at companies including Facebook, Craft.co, and KCG holdings.

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The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

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Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? Your CS team is already furiously speeding down the highway with water for engine oil — imagine what happens when you pour in the good stuff! Process design?

Reporting Tools 105

Reporting Tools Data Visualization Marketing Analytic Tools 105

Split

APRIL 30, 2018

At Split, our first hire was a Quality Automation (QA) Engineer. In fact, most companies don’t hire a QA engineer until around 20 employees. I believe that a QA engineer should be one of the first 10 hires of a technology company. Devs do QA – We expect our engineers to do their own testing.

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Engineering User Testing Software Engineering Product Research 68

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

Data Visualization 106

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Userpilot

MAY 1, 2024

He also hosts a job board for product professionals and has created a GPT-4 chatbot, Lennybot, that is programmed to answer questions from Lenny’s newsletter and podcast. Before starting his own venture, Lenny worked in the product and engineering teams of companies like Airbnb and Neustar.

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Feedback Software Analytic Tools User Testing Customer Feedback 103

The Product Coalition

JANUARY 17, 2022

Now, you don’t need to build this all from scratch, as there are several ways to save your roadmap to launch your API fast ( see article on Product Manager’s Guide on Fast API Launch ). product marketing matches their API Developer Portal with flawless consistency Codat.io Product Marketing to Match the Codat.io

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The Product Coalition

FEBRUARY 11, 2024

Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. But you know how it is  — temporary things tend to remain permanently , and engineering kept raising a flag that this feature needs more work. Some even need to be left untouched.

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Framework User Testing Customer Experience Definition 104

The Review by First Round

OCTOBER 7, 2021

(GC also previously spent 6 years at Atlassian, as a sales engineer and product marketing manager for developer tools.) In today’s conversation, we dig deep into why he advocates for a hybrid go-to-market strategy that brings together more traditional selling with modern product-led growth.

Marketing 52

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Userpilot

JANUARY 29, 2023

Developing features without validation results in bloated products and unnecessarily drives the cost of development up. Product teams should invest in validation when developing the MVP. The process is also necessary to maintain the product-market fit. Building minimum viable features allows you to test the ideas.

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User Testing Product Research Framework Feedback Software 98

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Step four is building a minimum viable product. Ready to get started?

User Testing 106

User Testing Feedback Software Research Software Product Research 106

The Product Coalition

MAY 11, 2020

Let’s say that you want to create an all-in-one service to create payment system to vendor, and since you are too eager to scale it up you instantly suggest engineers to create a microservices and then struggle heavily because in the end it’s too powerful and didn’t even get enough usage from stakeholder to be considered success.

User Testing 95

User Testing Product Management Product Manager Product Research 95

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. Product demos usually come before free trials in a sales sequence, if trials are offered at all.

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Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Liberal arts as a path to product management. Liberal arts is one that provides a broader perspective beneficial to product managers.

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Intercom, Inc.

NOVEMBER 17, 2020

That intense focus means we are careful not to spend precious time and resources over-engineering our solutions. Sometimes this focus on solving customer problems means we make simpler engineering decisions up front, in the knowledge that those decisions won’t scale forever and that we’ll need to revisit them in the future.

User Testing 151

User Testing Customer Experience Data Visualization Engineering 151

Userpilot

APRIL 6, 2023

In this article, we look at different ways for product managers to avoid falling into the overengineering trap. TL;DR An over-engineered product is more complex than it should be and it solves problems that don’t exist. Low feature adoption is one of the symptoms of over-engineering. First, it delays the product launch.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

MARCH 17, 2021

A Growth PM focuses on all aspects of an already launched product to improve either customer retention, revenue or product market fit. Focusing on high level product features). Testing value propositions. Engineering Facing and High Abstraction Interface with Engineering?—?Internal Story grooming 3.

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User Testing Product Management Product Manager Product Research 116

280 Group

AUGUST 26, 2022

in our “Behind the Product” series, we highlight Product Management concepts used in the products and services in today’s market. . During development, engineers re-verify the entire system at each production checkpoint. Agile Product Development Leads to Advanced Innovation . BECOME AGILE.

Reporting Tools 156

Reporting Tools Technical Review Systems Review Agile 156

Mixpanel

FEBRUARY 2, 2024

In a product development context, a data-first (also called data-informed or data-driven) approach is a way of building an app or software that uses quantitative and/or large-scale qualitative data and iterative testing to guide decisions. For example, does a blue CTA button drive more conversions than, say, a black button?

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