Engineering Product Goals Product launches Strategy 
The Product Coalition
FEBRUARY 11, 2023
Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.
Mixpanel
OCTOBER 6, 2022
Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. And they didn’t even need the engineering team to do it.
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Mind the Product
DECEMBER 8, 2017
We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process and a lack of the experience necessary to avoid these cost surprises. This list includes: Define your product specifications early. Map Design Experience to Your Product Goals.
Mind the Product
JANUARY 20, 2017
In this presentation at ProductTank NYC, he explains about how designers and developers can work better together on software projects, by adopting some simple tactics and strategies for better collaboration. Establish Understanding of the Product Vision.
Amplitude
DECEMBER 11, 2018
Product-oriented engineering teams do more than just write code. They’re more than just a feature factory; they’re co-owners of the product experience. Product Oriented Engineering Teams from Amplitude. Don’t Get Siloed Off From Product and Design. What good engineering teams do. Take this example.
Bain Public
MAY 24, 2019
It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product.
The Product HQ
APRIL 20, 2024
That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.
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