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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Over the years I’ve worked alongside a number of enterprise product managers in many companies. I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. How one customer differs from another.

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Are you cut out for Product Management?

BrainMates

We know Product Management is a tough gig. So many articles have been written about this multifaceted, multidimensional role encouraging us to continue to fight the good Product fight. But what about quitting Product Management? How does this relate to Product Management? So I let go of skiing.

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17 Must-Read Product Management Books

Hutwork

Product management goes well beyond those certified in agile or another method. Whether you became a product manager or someone asked you to wear one more hat, leading can be stressful. One key to successful product management is to keep learning. The Product Book: How to Become a Great Product Manager.

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Fundamentals of Product Management – For the Last Time

Sequent Learning

Fundamentals of Product Management – For the Last Time. People often ask me why I write books and articles about product management. Sometimes I detect patterns or trends in business performance that would benefit product people with a clarification or a ‘how-to’ guideline. That’s great news.

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Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have? And much more!

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6 Things I Learned About PLG and Customer Success

Gainsight

Yet, one cohort of CS leaders exists that I’ve found to truly be special snowflakes: Customer Success teams in companies that employ Product-led Growth strategies. Indeed, since Gitlab is so transparent, you can see their approach , including how they leverage Gainsight , in their online handbook. .

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The Path Beyond CSM

Gainsight

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Advocacy Program Manager: If Sales is not for you, consider an advocacy role. In effect, you are the manager of the white space surrounding the product. Moving Forward.