Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Userpilot

SEPTEMBER 7, 2023

Here are practical steps: Understand your buyer personas and user personas The buyer isn’t always the end user, especially in large enterprises. Unless you’re selling to startups, focus on developing two different personas for buyers and users. Buyers simply purchase the product and hand it over to end users.

Analytic Tools 106

Analytic Tools Feedback Software Research Software User Testing 106

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

APRIL 7, 2024

Userpilot – the best user journey tracking tool for web analytics Userpilot is a product growth platform for enterprises possessing user-tracking software for web analytics to increase adoption and reduce churn. Enterprise. The next two tiers, Growth and Enterprise, use a quote-based pricing model.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Reporting Tools 104

Intercom, Inc.

NOVEMBER 27, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Moving upmarket: Court enterprise customers. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186