Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Data Visualization 105

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? This means complicated UI , redundant features, and unnecessary use of complex technologies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Ahrefs uses video marketing to reach relevant audiences. Attlasian's free trials open an opportunity for a brand activation event. Tableau builds trust with potential customers on software review platforms.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. The average product failure rate in SaaS.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So what does this mean for you and your SaaS? What is product marketing?

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

DECEMBER 12, 2022

Userpilot is a product growth platform that allows you to harness user data to drive customer engagement and product adoption. Userpilot is particularly useful for product managers , product marketing managers , and customer success or support managers. Userpilot is a digital adoption platform (DAP).

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Feedback Software 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So what does this mean for you and your SaaS? What is product marketing?

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

FEBRUARY 17, 2023

So if you want to learn how to better understand your customers’ needs, pain points, and desires and ideate solutions that will satisfy them while driving growth for your business, you’re in the right place. Initial product discovery takes place before the product launch and leads to the creation of the MVP.

Product Research 98

Product Research User Testing Data Visualization Analytic Tools 98

Userpilot

NOVEMBER 19, 2022

This is necessary to gain an in-depth understanding of user needs and existing competitor products. To achieve that they use a range of techniques, like review research, user interviews, feedback , or product usage tracking. What is product service management? The role of product service managers. Want to see how?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 25, 2022

Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying. What is product strategy? Roadmaps are an incredibly useful tool.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

ProductPlan

JULY 14, 2022

And Google Glass suffered from privacy concerns, bugs, low battery life, bans from public spaces, and an inability to live up to the hype all stymied public adoption of the technology. Thankfully, few product launches fail in such spectacular fashion as those examples. They’re all participating in separate events.

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

NOVEMBER 30, 2022

In the article, we’re looking at how to build effective product manager dashboards and the key metrics we may want to populate them with at different stages of the product lifecycle. We also explore tools for building product dashboards and data analysis. What are product dashboards? Let’s get to it.

Data Visualization 98

Data Visualization Dashboard Analytic Tools Onboarding KPIs 98

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches. Here are a few ways to maximize collaboration between CS and Product teams. Chances are they could be doing more.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? Ready to dive into product management analytics? Product management analytics revolves around the understanding of user behavior across your product.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. Analyze data to provide insights that support product decisions and strategy.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Introduction stage.

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups. Marketing + Acquisition Strategist.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Amplitude

APRIL 25, 2021

Personalization at scale requires product, marketing, and engineering to collaborate. A New Solution For a New Age. Recommend is a new product in the Amplitude Digital Optimization System. Recommend is a new product in the Amplitude Digital Optimization System.

Analytic Tools 113

Analytic Tools Engineering Feedback Software Data Visualization 113

Usersnap

JULY 28, 2022

Using the power of skip logic, anyone can take surveys to the next level with powerful integrations, skip logic and conditional branching, and a simple interface that puts powerful tools in your hands and maximizes positive survey results for SaaS companies. . New product launches and product tweaks.

Product Research 59

Product Research Feedback Software Analytic Tools User Testing 59

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. What is Product Activation? How do I calculate Product Activation Rate?

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do? What are people doing right now?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. Keeping track of them all, ensuring they’re given proper consideration, and closing the feedback loop with the folks who make suggestions is essential and falls on the product team to manage.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

The Product HQ

JUNE 10, 2024

Members of the PHQ Slack community regularly host awesome events for product managers to swap tips and learn from one another. In San Francisco, Vinay Melwani (Product Manager at HouseCanary) has organized a monthly morning meetup called AM | PM. What does a Product Manager’s Career Path Look Like?

Technical Advisors 52

Technical Advisors Technical Review Product Management Product Manager 52

Usersnap

JULY 27, 2022

Using the power of skip logic, anyone can take surveys to the next level with powerful integrations, skip logic and conditional branching, and a simple interface that puts powerful tools in your hands and maximizes positive survey results for SaaS companies. New product launches and product tweaks.

Product Research 40

Product Research Feedback Software Analytic Tools User Testing 40