Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Product Development. Market Research.

Product Research 85

Product Research Feedback Software Research Software Product Marketing 85

Userpilot

JANUARY 9, 2024

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? There are some drawbacks to consider, too: subjectivity and limited depth of understanding for complex products.

Data Visualization 95

Data Visualization User Testing Product Research Analytic Tools 95

Amplitude

SEPTEMBER 20, 2019

But recognizing their differences can be the make or break between wasting efforts on low-value features and creating a product that your customers can’t stop raving about. In this piece we are going to focus on correlation and causation as it relates specifically to building digital products and understanding user behavior.

Onboarding KPIs 109

Onboarding KPIs User Testing Customer Experience Product Research 109

Userpilot

FEBRUARY 5, 2021

Product management roles have experienced steady growth in recent years. The role of a Product Growth Manager (also Growth Product Manager) is an extension of the role to keep up with the evolving industry trends. Contents: Who Is a Product Growth Manager? What Does a Product Growth Manager Do? Conclusion.

Onboarding KPIs 104

Onboarding KPIs User Testing Customer Experience Analytic Tools 104

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer intimacy is not a metric you can measure.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

Analytic Tools 81

Analytic Tools Feedback Software Data Visualization Customer Experience 81

Amplitude

NOVEMBER 7, 2018

One of the responsibilities of a Solutions Architect is to ensure that Amplitude customers walk away from the onboarding process with a comprehensive data taxonomy for their products. The Product Development teams with the best instrumentation practices involve engineers in their product decisions and user research from day one.

Data Visualization 63

Data Visualization Analytic Tools Onboarding KPIs Software Review 63

Userpilot

JUNE 8, 2021

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! Product Feedback Software.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Intercom, Inc.

DECEMBER 16, 2019

These channels often include email, direct mail, phone, events, and live chat. For example, if you decide to tell leads from your target accounts about a new product launch, you could have your sales reps write personalized notes or use a marketing automation tool with custom email fields. . Customer success.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 83

Product launches User Testing Feedback Software Research Software 83

Userpilot

AUGUST 14, 2023

The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Use Product Hunt to extend your audience reach for the new product launch. Use interactive walkthroughs to guide customers on using key features.

Onboarding KPIs 90

Onboarding KPIs Strategy Marketing User Testing 90

The Product Coalition

MAY 3, 2021

Without a solid strategy in place to promote your new product and spread the word, no one is going to listen. That’s where creating a product launch plan comes in. A product launch plan is a strategy that outlines your specific goals for a new release and how to promote it in your market.

Product launches 124

Product launches Feedback Software Research Software User Testing 124

Userpilot

NOVEMBER 20, 2022

A high-level strategic plan is the life force of a successful product marketing campaign. A marketing roadmap is a structured timeline of events that communicates the marketing objectives and action plan. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates.

Onboarding KPIs 93

Onboarding KPIs Roadmap Marketing Feedback Software 93

Userpilot

OCTOBER 6, 2022

What is data product management? How is it different from product management ? Data product management is the discipline of collecting and analyzing data to develop and improve products. Data products are built around advanced data processing, AI, and machine learning. A data product management team has two groups.

Data Visualization 93

Data Visualization Customer Feedback Analytic Tools User Testing 93

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. Everyone wants to grow organically through great product experience.

Analytic Tools 79

Analytic Tools Onboarding KPIs Research Software Product Marketing 79

Userpilot

JUNE 8, 2022

Do you implement product management analytics from the onset of a product launch to understand user behavior and timely improve the product based on the findings? What metrics should you track to turn them into actionable insights? Ready to dive into product management analytics? Let’s get started!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Productboard.

Data Visualization 85

Data Visualization Research Software Feedback Software Analytic Tools 85

Userpilot

JUNE 22, 2023

TL;DR Product complexity, new features and updates , and poor onboarding can lead to high customer support loads. 11 ways to effectively reduce customer support load include: Personalize the user onboarding according to different segments’ JTBDs to minimize the number of unresolved issues.

Analytic Tools 75

Analytic Tools Feedback Software Customer Experience Data Visualization 75

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 93

Onboarding KPIs Analytic Tools Research Software Product Marketing 93

Userpilot

NOVEMBER 14, 2022

Are you wondering what behavioral product management is? Or how behavioral product managers are different from traditional product managers ? Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value.

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 77

Userpilot

JULY 23, 2023

With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. What is B2B marketing team structure?

B2B 82

B2B Research Software Feedback Software Customer Experience 82

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Achieving product-market fit is about building a product that meets a market need, while product-customer fit is about attracting the right customers.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Intercom, Inc.

DECEMBER 18, 2018

Recommendations for similar products. Onboarding tips for a new app. The first step to take is to find an email marketing service that has the features you need to interact with your customers. You can fill it with links to your articles, product news, company announcements or all three. An onboarding email series.

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. To create a successful activation strategy , you must first define your product's value proposition. Userpilot showcases brand values on Product Hunt to attract like-minded people. Let’s dive in!

Branding 91

Branding Analytic Tools Feedback Software User Testing 91

Amplitude

DECEMBER 11, 2018

Product-oriented engineering teams do more than just write code. They’re more than just a feature factory; they’re co-owners of the product experience. And they rigorously analyze and measure the performance of features to unearth opportunities to improve. Product Oriented Engineering Teams from Amplitude.

Engineering 111

Engineering Onboarding KPIs User Testing Product Research 111

Department of Product

JUNE 27, 2022

How to Structure your Product Org to Optimise for Growth If your company’s success depends on growing effectively, you need to get these things right When a company grows quickly, it undergoes stress. Define your org structure There are many ways to organize product development. Embed a designer and product manager on each team.

Weak Development Team 52

Weak Development Team Onboarding KPIs Embedded Analytics Reporting Tools 52

Department of Product

MARCH 28, 2022

How to Keep on top of Trends that Matter to Product Managers Decide when to care about trends and when to sit back and watch what happens next Trends and the product lifecycle Imagine your product strategy stayed exactly the same for the next 10 years. What would happen? Others will fail. It’s impossible for one person to do.

Technical Review 52

Technical Review Technical Advisors Reporting Tools Data Visualization 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

JUNE 7, 2021

This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! Best SaaS marketing automation tools for product adoption. Automation can take a product marketer’s time away from repetitive tasks and give more time to other priorities. Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. A product that has invested heavily in integrating content into the overall experience oozes quality.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

The Product Coalition

OCTOBER 25, 2018

This information, often in the form of unstructured data, is crucial to discover latent needs and they may not dictate the product roadmap, but will certainly shape product development. Checklist for Customer Feedback Plan Your Customer Interviews Customers will always be your most important source of product feedback.

User Testing 60

User Testing Customer Feedback Data Visualization Customer Experience 60