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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Measure Software ROI For SaaS Products

Userpilot

What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.

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Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Book a demo to get started!

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

Whether we label it as customer-centric or product-led depends on how long we've been doing product management. In this webinar, we won't focus on the research methods for discovering user-needs. There are three challenges we face when doing this.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.

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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? The foundation of continuous discovery is weekly touchpoints with customers.

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Hooked - How to Build Habit-Forming Products

Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.

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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. In this session, Esther will talk about: What customer empathy is and what tools & strategies you can use to develop more empathy.