The Product Bistro

DECEMBER 11, 2018

Memories of note, and there are many: My first day, grabbing a flight to Singapore to participate in the APAC sales training. Sales training in 2004 in Europe. Market survey work with the Nanobio team, working on the nanomaterials characterization. SP9900 – Market validation. Where am I?

Sales Training 195

Sales Training Travel Customer Experience Messaging 195

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

AUGUST 20, 2019

In fact, the survey found that 68% of companies find red-team exercises more effective than blue-team testing, and more companies are practicing red over blue. What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Amplitude

MARCH 11, 2020

Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite. We have a similar tool on our marketing site.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Intercom, Inc.

SEPTEMBER 10, 2018

You execute demand generation programs to drive visitors to your website, qualify them, nurture them into sales opportunities and convert them into paying customers. The big difference is with the live chat funnel, you do this in real-time, which requires sales teams to exercise a few new muscles.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 73

Customer Experience User Testing Management Management 73