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Susan Stavitzski on Customer Discovery: How to Test Assumptions and Uncover Opportunities

Userpilot

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. Customer discovery is the process of identifying, defining, and prioritizing relevant user personas.

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How to Deliver a Better Product in Terms of Usability and User Experience?

Userpilot

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. A/B tests allow you to identify the best versions of your UI and in-app content.

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How to Create a Successful Customer Engagement Strategy For Your SaaS Company

Userpilot

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

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The Power of Personalizing User Experience

UX Planet

Photo by LUM3N on Unsplash Personalization in user experience is a very productive concept which all designers and builders should take note of. Personalized apps or websites make users feel like the platform just gets them and understands what exactly they need. What is Personalization in User Experience?

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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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Why is the Minimum Delightful Product The Way To Go When Building Software Products

Userpilot

But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. A minimum viable product is a lightweight version of a product consisting of the bare minimum to push value into production and into the hands of a subset of users ( early adopters ).