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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Our first customer messaging solution. When describing the process of creating their campaigns, many customers mentioned that they start by planning out their orchestration visually in digital tools or on a physical whiteboard. We analyzed exit feedback from people who churned to understand what’s missing.

Messaging 232
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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. However, only 26% are sure they have the knowledge and tools to do so.

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How to run a successful beta in 7 steps

Intercom, Inc.

Work on how you’ll pitch and describe the solution in a way that makes the most sense for your users. Get feedback direct from your customers. Jump on customer calls and send targeted messages based on usage of the beta to gather feedback. Your solution should be the only incentive needed. Evaluate the findings.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

If people aren’t looking for your solution, you have to educate them about the problem your product solves. So they created a software that provides control, visibility, and payment methods for corporate finance teams. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. The journey starts when your prospect builds an initial awareness about your solution at a very high level.

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Quality and consistency: Best practices for building a strong, scalable support experience

Intercom, Inc.

Chris Jewitt is a Customer Success Manager at Klaus , the conversation review tool designed to help modern support teams measure and maintain the quality and consistency of their customer conversations. At Klaus, customer support begins directly within the platform. “We Offering support before it’s needed.