Learn and Measure Before You Build: Using JTBD to Improve The Build-Measure-Learn Feedback Loop
The Product Coalition
MARCH 2, 2018
The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup methodology, popularized by Eric Ries. For example, in the job of “get to a destination on time,” three of the many variables are travel conditions, open times, and the distance between the parking spot and the destination.
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