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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130
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The Great Silence

The Product Coalition

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. The issue feels a little more systemic. Using these ideological tools for your own sanity is great.