Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is customer activation?

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You can build a CX strategy by: Starting clear customer experience vision and goals using the likes of SMART framework.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Userpilot

MARCH 22, 2022

Are you running product experiments continuously? Great products are built on experimentation–evaluating ideas and making decisions based on product growth insights data , not just what you think is an amazing idea (even if it is). You can watch the full interview here , or read this article for a summary of the key points.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. You can also use social proof to reassure users. What is SaaS UX design?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

JUNE 5, 2023

It helps companies identify areas of strength/weakness in their marketing approach and accelerate product growth. TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. Book a demo to learn how it can help you, too. ” moment.

Analytic Tools 95

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 95

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! In structure by metrics, different teams work to improve different KPIs.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. Spotting friction points with funnel analysis.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Customer Experience 98

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. What is a product launch checklist?

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Lenny Rachitsky

FEBRUARY 20, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Consider these recent news items that caught my attention: When Italy banned ChatGPT, the productivity of coders in the country fell by 50% before recovering. Here’s AI video generation 10 months ago vs. today.

Data Visualization 134

Data Visualization ChatGPT Reporting Tools User Testing 134

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Gainsight

JUNE 11, 2019

We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. The customer, of course! So it makes sense that this is happening—both organically and as part of a customer-centric strategy. So far, so obvious!

User Friction 70

User Friction Onboarding KPIs Customer Experience Customer Feedback 70

Userpilot

OCTOBER 26, 2022

When do you need it and how does it help product managers build better products? Impact mapping is a collaborative strategic planning technique used by product managers, product owners , and senior technical leadership, who work mostly in Agile software delivery. What’s impact mapping? Ready to dive in?

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Userpilot

JUNE 4, 2020

It’s no secret that we’re in the middle of the Product-Led Era – aka – your user finds your product, signs up, checks it out, and decides if it’s doing the job for them or not. Now – from the minute the potential user hits the ‘sign up’ button (or even earlier!) – the clock is ticking for you.

Onboarding KPIs 59

Onboarding KPIs Analytic Tools Research Software Customer Experience 59

Userpilot

FEBRUARY 5, 2023

Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. You can also segment customers based on customer behavior, and get powerful behavioral analytics in a single place.

Onboarding KPIs 98

Onboarding KPIs KPI Analytic Tools Feedback Software 98

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. The article will teach you how to design an onboarding strategy for your SaaS.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

OCTOBER 15, 2020

Say ‘Product Roadmap’ and every product person knows what you mean. But Product Adoption Roadmap (or Product Adoption Strategy ) and you get people scratching their heads. This is exactly what I wanted to tackle in today’s post: how to build an effective product adoption strategy for your SaaS. Source: Skyword.com.

Onboarding KPIs 81

Onboarding KPIs Strategy Customer Experience User Testing 81

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 14, 2023

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. What is SaaS onboarding?

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 97

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 97

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

Data Visualization 276

Data Visualization Product Research Analytic Tools Research Software 276

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. It also covers the following: The definition and benefits of a growth marketing framework. Let’s begin.

Analytic Tools 98

Analytic Tools Feedback Software Framework Data Visualization 98

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. And in companies where dev resources are scarce, product experiments are often dropped altogether. It’s that simple.

Onboarding KPIs 101

Onboarding KPIs Customer Experience User Testing Data Visualization 101

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 134

Product Research User Testing Customer Experience Data Visualization 134

Userpilot

AUGUST 16, 2021

User activation is one of the most important SaaS metrics for determining long-term revenue and success. In fact, a 25% increase in user activation brings about a 34% increase in MRR over a year. Let’s dive into what user activation is and how you can effectively measure and improve it. What is user activation in SaaS?

Analytic Tools 98

Analytic Tools Customer Experience Onboarding KPIs User Testing 98

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

FEBRUARY 14, 2021

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. Announcing new features is in fact…sales. But don’t panic.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76

Userpilot

MARCH 14, 2019

According to TechCrunch, if your users don’t get your software, 77% of them won’t come back. There are plenty of ways how can you gain your customers’ attention and create the “aha moment” in five minutes. Of course, nothing can be done without a few user onboarding tools to hold yourself back.

Analytic Tools 45

Analytic Tools Feedback Software Research Software Data Visualization 45