The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 131

Userpilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Define strategic goals using the SMART framework to align with business needs.

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Data Visualization User Testing Customer Experience Analytic Tools 94

ProductPlan

OCTOBER 6, 2022

A new product can feel the same way. There is a place between nothing and a great product that’s full of uncertainty. Now, after a decade of managing products and advising, I find it exciting. These days I look forward to starting research and discovery with nothing but a hypothesis.

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Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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The Product Coalition

FEBRUARY 8, 2022

A strong value proposition is a cornerstone of a product, so let’s do it right. Let’s see how we approach this topic with a simplified, four-step framework. There are various practices to do proper discovery. Usually, we start with user interviews and other generative research methods. Let’s see some of the most popular.

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The Product Coalition

MARCH 8, 2024

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? This comprehensive guide empowers you to harness the power of digital transformation strategies, propelling your business toward a thriving future. What are digital transformation strategies?

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Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing. Let’s get started!

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Product Talk

OCTOBER 25, 2023

Stepping into your first product leadership role is a major change. You may find yourself less involved in the day-to-day work of discovery and delivery and more focused on higher-level strategy. And it might feel a bit lonelier than when you were an active member of a product trio. You can submit your story here.

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Leadership Product Research Reporting Tools Feedback Software 256

The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What are the attributes of the framework?

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Product Talk

JUNE 10, 2020

How do you know that you are doing discovery well? If you want to improve your discovery process, what outcomes help you track your progress? I like that teams are trying to take an outcome-focused mindset to their discovery practice. The good news is setting discovery outcomes is no different from setting any other outcome.

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Product Research Customer Experience User Testing Testing 232

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. This article guides you to make an excellent CX strategy with best practices and tips. How to build a CX strategy?

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Data Visualization Analytic Tools Feedback Software Product Research 82

Product Talk

NOVEMBER 22, 2023

Below the solution space are assumption tests. The outcome and the opportunity space constrain the types of solutions the product trio might consider. the product manager has the final say), instead of collaborating as a cross-functional team. We know this collaboration is critical to product success.

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Research Software Feedback Software Product Research User Testing 242

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. You talk to the development team, and the team members suggest that machine learning is likely to be the right solution.

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Mind the Product

MARCH 24, 2020

A couple of things we’re hearing people talk about a lot this week are how they’re adjusting to working in a different way, and how they are adjusting their strategies to deal with the current situation. Ethical frameworks for product development. The Black Mirror Test. Links mentioned in this episode.

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The Product Coalition

FEBRUARY 22, 2021

TL; DR: Product Discovery Anti-Patterns Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. Participation is free.)

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Product Research User Testing Customer Experience Reporting Tools 97

Roman Pichler

MAY 4, 2022

Scrum is a popular agile framework. This team consists of a product owner , a Scrum Master , and several developers, which are also known as development team. Forming such a team connects the person in charge of the product—the product owner—with the people who design, architect, program, test, and document the solution—the developers.

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Userpilot

JULY 5, 2022

Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit. How is it different from other kinds of innovation?

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The Product Coalition

NOVEMBER 14, 2023

If your customer base ages with you, you’re Woolworth’s.” — Jeff Bezos Ever question the value of a product development lifecycle? If you haven’t gathered from my past posts on product topics, I’ve worked with ‘interesting yet easily annoyed’ colleagues many times. Do you even know what a product lifecycle is?” Lifecycle sh*t!?

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Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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Product launches User Testing Product Research Analytic Tools 92

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. Build a product that users love by delivering value and a good product experience.

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Analytic Tools Feedback Software Product Research User Testing 95

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. What is the point of working so hard on products that fail to make an impact?

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Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

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Framework User Testing Customer Experience Definition 107

BrainMates

FEBRUARY 6, 2024

The Product Zoom Levels Framework By ADRIENNE TAN Product people often have to switch between different horizons. Frustrations like these can be minimised if we have a framework to check what level we’re operating at to ensure we are aligned in our discussions with our executives, peers, teams and stakeholders.

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Framework User Testing Customer Experience Product Research 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

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Userpilot

APRIL 28, 2023

Any product manager should understand the power of a product adoption framework as it can transform their ability to help users get value from their product and achieve their goals. A product adoption framework is a set of tools, tactics, rules, metrics, and more – all aimed at helping improve your adoption rate.

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Analytic Tools Feedback Software Framework Onboarding KPIs 88

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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The Product Coalition

AUGUST 28, 2023

The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. With the support of the SDLC, You can track and control your calendar, and increase productivity and speed of development. Good product and customer satisfaction come through from a great analysis phase.

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Userpilot

SEPTEMBER 12, 2022

What are some examples of product manager goals? Which of them should a product manager focus on in particular when building and launching a product ? The focus of product management is overseeing product development at all stages of its lifecycle. Product improvement should be one of the top product manager goals.

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Product Research User Testing Onboarding KPIs Feedback Software 88

Userpilot

SEPTEMBER 10, 2022

Do you know which user experience survey questions to ask? This post lists the different questions to ask users on your survey concerning their experience with your software. We'll also discuss how to conduct UX surveys correctly to get the most out of your user feedback. What are user experience surveys?

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Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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The Product Coalition

DECEMBER 2, 2020

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. Therefore, what follows is a rough outline for how I approach A/B testing when I join a company or when I get started. Should you be doing A/B tests as a company? Do you have product-market fit?

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User Testing Product Research Testing Onboarding KPIs 97

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

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Mixpanel

JULY 22, 2020

One of the most impactful things a product leader can do to help their team succeed is to point everyone in the same direction—to channel all of the team’s energy, focus, and resources towards an aligned outcome. Below, I’m sharing a framework that I’ve leveraged to set goals and effectively institute them across an organization.

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User Testing Product Research Framework Data Visualization 52

Userpilot

OCTOBER 11, 2023

TL;DR The growth experimentation process is a systematic approach to testing new ideas. Firstly, it boosts the velocity of data and research-driven decision-making. Finally, utilizing the right growth experimentation framework can help improve conversion (alongside other metrics ) at key touchpoints in your product.

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in? Let’s get to it.

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Product launches Product Research User Testing Research Software 95

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

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