Userpilot

JANUARY 29, 2024

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention. Why is UX design important in SaaS?

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JUNE 29, 2023

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. User documentation comes in many shapes and sizes: step-by-step guides or manuals, frequently asked questions, video tutorials, release notes , and more.

Document 98

Document Analytic Tools Feedback Software User Testing 98

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MAY 23, 2024

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. A/B test different experiences to make data-driven decisions on what resonates best with customers.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

FEBRUARY 20, 2024

We also share software products you can use to create a foolproof product roadmap and drive product-led growth. Here, the product manager mainly makes decisions based on intuition, customer feedback or (requests), and market trends. Register to watch the webinar. What is a data product roadmap? How do you build one?

Data Visualization 105

Data Visualization Feedback Software Research Software User Testing 105

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 196

User Testing Reporting Tools Customer Experience Research Software 196

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 97

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 97

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. SaaS user onboarding is a crucial step in the customer journey.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

SEPTEMBER 23, 2021

So we’ve summarized all of our key learnings about new user onboarding in one place so you don’t have to re-invent the wheel. Onboarding is the process of educating your customers so that they get the most out of your product. This is when you know the exact steps a user needs to take in order to activate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

FEBRUARY 14, 2021

In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption. Speaking of adoption: Lifecycle marketing is a great strategy for catering to customers focusing on the unique aspects of each stage of the life cycle.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

MAY 9, 2024

TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention. Growth marketing metrics include customer acquisition cost ( CAC ), lifetime value ( LTV ), churn rate, retention rate , and activation rate.

Data Visualization 105

Data Visualization Customer Experience User Testing Marketing 105

Userpilot

MARCH 15, 2024

TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. By understanding how users behave inside the product and their goals and problems, you can reduce time to value. Data collection comes next.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software User Testing 104

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona.

Research Software 91

Research Software User Testing Outbound Marketing 91

Product Talk

MARCH 3, 2021

If you missed Part 1, no worries, we’re going to do a quick review to help you get up to speed. Our goal is to make each webinar awesome in its own right. Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Opportunities are centered around your customer.

Product Research 163

Product Research User Testing User Friction Research Software 163

Userpilot

MAY 19, 2021

Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. Schedule a call and see how you can create personalized experiences just like the one above (no coding required). In the B2B SaaS marketing space, create assets that: solve a specific pain point for your audience.

Research Software 119

Research Software B2B User Testing Customer Experience 119