Antwak Blog

APRIL 8, 2021

Market research done right can give a business insight into of what sorts of new products and services may bring a benefit. For Products and services readily available, marketing research can tell organizations whether they are living up to their client’s requirements and needs. Types of Market Research.

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Market Research Product Research Research Software Data Visualization 40

Mind the Product

FEBRUARY 10, 2017

And at anywhere from $8-12K to recruit a focus group, the cost puts it out of reach for many small and mid-size projects. However, tools like Zintro offer a more cost-effective alternative for finding consultants who can help you with market research. Survey the Market. Cold Email People. The big drawback is time.

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User Testing Market Research Product Research Research Software 70

Roman Pichler

AUGUST 11, 2020

Target Group is (too) Big and Heterogenous. Problem : A very big and diverse target group makes it hard to formulate a crisp, compelling value proposition and strong standout features. Carry out qualitative market research like direct observation and problem interviews. 94, How to Lead in Product Management , pp.

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Vision User Testing Research Software Product Research 300

Generation Focus

JULY 7, 2017

Have you every participated in a focus group? Focus groups can be quite sad. Drab locations, boring surveys, and groups of respondents who obviously want to collect compensation and leave as soon as possible. So why aren't focus groups? Do they believe that sad focus groups work? Did you leave feeling inspired?

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User Testing Advertising Market Research Marketing 48

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

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Product Research Data Visualization User Testing Research Software 82

Product Innovation Educators

FEBRUARY 12, 2018

One of the skills you need as a product master is customer and market research. It was an episode several listeners really appreciated and I have invited Gerry back to share more of his expert experience with market research. 15:02] What’s the best way to identify those needs using market research?

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User Testing Market Research Research Software Product Research 48

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

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User Testing Data Visualization Feedback Software Research Software 90

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. To get valid and objective data, use a range of customer research techniques. Or idea-generation sessions.

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Data Visualization Product Research User Testing Analytic Tools 92

Userpilot

APRIL 29, 2024

TL;DR Segmentation is a process of grouping customers by shared characteristics. A market segmentation survey is a market research tool. Demographic segmentation divides the market based on statistical characteristics of the population such as age or gender. And avoid unproductive marketing campaigns.

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Analytic Tools Research Software Feedback Software Product Research 84

The Product Coalition

AUGUST 17, 2022

A super goal-or superordinate goal as academics call it-is a goal worth completing that requires different groups to cooperatively achieve. A super identity, or superordinate identity, comes about when team members feel part of an elite group-one which remains a part of the rest of the organisation while operating separately.

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User Testing Research Software Product Research Market Research 111

Userpilot

MAY 1, 2024

You can perform a needs analysis using various methods, such as user feedback surveys, focus groups, and interviews. Focus groups A focus group is an effective user research technique for collecting in-depth qualitative feedback , much like usability testing. Also, you can use them for market research and validation.

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User Testing Feedback Software Analytic Tools Research Software 72

The Product Coalition

MAY 14, 2021

When deciding to execute a market penetration strategy, I will show step-by-step strategy building. Key 1: Start with report and research Obviously, you cannot write a strategy based on your desire. It needs to start with market research in consideration of internal company powers. However, low risk means low profit.

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Userpilot

OCTOBER 29, 2023

One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Market research Market research allows you to understand your target customers and the competitive landscape.

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Research Software Feedback Software Analytic Tools User Testing 94

Roman Pichler

FEBRUARY 19, 2024

If you manage a group of product people, for example, as the head of product , I hope that the article will help you determine if the group’s empowerment is sufficient. My intention is to help you better understand your current level of empowerment, decide if it is appropriate, and determine how you might strengthen your authority.

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The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers.

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User Testing Research Software Feedback Software Product Research 142

Userpilot

AUGUST 29, 2023

TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.

User Testing 87

User Testing Product Research Data Visualization Research Software 87

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Source: 2020 State of Product Marketing report. Product Development.

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Product Research Feedback Software Research Software Product Marketing 82

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

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Product Research Data Visualization User Testing Customer Feedback 117

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. To start with, it’s easier to cater to the needs of a small group of users. Interviews and focus groups are other popular ways to collect qualitative insights.

User Testing 83

User Testing Product Research Feedback Software Customer Feedback 83

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. He references a study by The Standish Group who researched 2,000 software projects and found that 45% of the features shipped were never used.

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Product Research User Testing Research Software Data Visualization 132

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

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Product launches Product Research Data Visualization Research Software 98

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 76

Data Visualization Product Research Research Software Analytic Tools 76

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. During the concept stage, they conduct the market research, come up with the initial product idea, and promote the idea within the organization.

Product Research 90

Product Research User Testing Research Software Feedback Software 90

Userpilot

MARCH 9, 2023

There are a few ways to help determine your product’s market fit. Conduct market research and develop an idea The first thing that you need to do is start with market research. If you don’t have a market for your product, you’re already dead in the water. Pre-existing segments.

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User Testing Product Research Product Marketing Customer Feedback 90

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Many organisations that have adopted Scrum like banks, retailers, and media companies traditionally don’t have a product management group and hence no product mangers. ”).

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Product Management Product Manager Research Software Product Research 257

The Product Coalition

APRIL 28, 2023

Traditionally, product managers have relied on surveys, focus groups, and product discovery calls to gather customer feedback, which can be time-consuming and costly. Another field chatGPT can help with is market research — as product managers, we constantly need to understand the personas and the business funnel.

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ChatGPT Reporting Tools Feedback Software Research Software 97

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Conducting market research As a product manager, your job is to shape the product vision and strategy. Product manager skills: market research.

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Analytic Tools Research Software Data Visualization Product Research 87

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Now It’s Your Turn!

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

Userpilot

OCTOBER 2, 2023

Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas. It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies.

User Testing 102

User Testing Product Research Research Software Feedback Software 102

Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Collect both qualitative and quantitative feedback , group the data into the two categories of feedback, and conduct analysis. These are typically used to conduct market research.

Feedback Software 87

Feedback Software User Testing Customer Feedback Analytic Tools 87

The Product Bistro

JULY 12, 2016

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. The exercise was interesting.

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Weak Development Team KPI Construction User Testing 170

Userpilot

JANUARY 16, 2024

1: Perform market research Unmask your rivals with ChatGPT market research. Find the top competing products in your sector, identify alternatives, get market size information, perform a SWOT analysis, etc. ChatGPT performs market research. What is the annual growth rate of the market?

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ChatGPT Data Visualization Onboarding KPIs Research Software 88

Userpilot

APRIL 18, 2023

Then, you’ll need to determine your desired feedback type – quantitative or qualitative and identify the audience group best placed to provide high-quality responses. We’ll look at demographic, market research, and customer satisfaction survey questions, among others. In-app market research survey.

Customer Feedback 87

Customer Feedback Data Visualization Product Research User Testing 87

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. It provides insights into the market size, growth potential, and avenues for product development.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

The Product Coalition

FEBRUARY 19, 2022

Tools for Customer Interviews and Focus Groups Getting prototypes together is one thing. Simple customer interviews and focus groups are a product manager’s time-tested tools, especially if your business serves SMBs or consumers. Tools like Sketch , Figma , and Balsamiq are very good user-friendly tools at this stage.

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User Testing Data Visualization Product Research Customer Experience 129