Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Roman Pichler

AUGUST 11, 2020

Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. Target Group is (too) Big and Heterogenous. Target Group is (too) Big and Heterogenous. Carry out qualitative market research like direct observation and problem interviews.

Vision 303

Vision User Testing Research Software Product Research 303

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 84

Product Research Data Visualization User Testing Research Software 84

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

User Testing 92

User Testing Data Visualization Feedback Software Research Software 92

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. To get valid and objective data, use a range of customer research techniques. Feature research survey in Userpilot.

Data Visualization 94

Data Visualization Product Research User Testing Analytic Tools 94

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Write a positioning statement- how is your product different? Market Research. Write a positioning statement.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

The Product Coalition

AUGUST 17, 2022

A super goal-or superordinate goal as academics call it-is a goal worth completing that requires different groups to cooperatively achieve. A super identity, or superordinate identity, comes about when team members feel part of an elite group-one which remains a part of the rest of the organisation while operating separately.

User Testing 110

User Testing Research Software Product Research Market Research 110

The Product Coalition

MARCH 3, 2023

Traditionally, user personas [in marketing, they are called ‘buyer personas’] have been the tool of choice in understanding consumers. So I can position against them. So I can turn up there (e.g. good search terms, complementary services that can send referrals). 3) Which alternatives did they try and how did those come up short?

User Testing 141

User Testing Research Software Feedback Software Product Research 141

The Product Coalition

MAY 14, 2021

Case 2: market share of main competitors is falling with market demand remains. Five years ago, HTC, a Taiwanese smartphone producer, took a high position in the market, which threatened many competitors. Unfortunately, in 2018, HTC lost its leading market share to 0.3%, while demand for smartphones steadily increased.

Strategy 109

Strategy Reporting Tools Technical Review Marketing 109

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

Userpilot

MARCH 9, 2023

Product-market fit can provide you with the answer to which direction you should go first. Product-market fit can also help with your positioning and messaging. How to perform product-market fit analysis As mentioned before, you want positive signals for your product before fully committing to something.

User Testing 92

User Testing Product Research Product Marketing Customer Feedback 92

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 78

Data Visualization Product Research Research Software Analytic Tools 78

Userpilot

OCTOBER 29, 2023

One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. If you’re in this position, you can charge more. What techniques can you use for market research?

Research Software 96

Research Software Feedback Software Analytic Tools User Testing 96

Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Collect both qualitative and quantitative feedback , group the data into the two categories of feedback, and conduct analysis. These are typically used to conduct market research.

Feedback Software 89

Feedback Software User Testing Customer Feedback Analytic Tools 89

Userpilot

AUGUST 29, 2023

TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.

User Testing 89

User Testing Product Research Data Visualization Research Software 89

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. To start with, it’s easier to cater to the needs of a small group of users. Interviews and focus groups are other popular ways to collect qualitative insights.

User Testing 85

User Testing Product Research Feedback Software Customer Feedback 85

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

The Product HQ

MAY 10, 2024

Do you aim to become a Group product manager or have a product management career in your dream company but have no experience playing the role? Then you must know what skills you need to earn and the correct path that leads you to this lucrative position. Product managers with years of experience can move toward this rank.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

JANUARY 16, 2024

1: Perform market research Unmask your rivals with ChatGPT market research. Find the top competing products in your sector, identify alternatives, get market size information, perform a SWOT analysis, etc. ChatGPT performs market research. What is the annual growth rate of the market?

ChatGPT 90

ChatGPT Data Visualization Onboarding KPIs Research Software 90

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Now, you need to gather all relevant info, devise a marketing plan, and prepare to release your product into the wild.

Product launches 100

Product launches Product Research Data Visualization Research Software 100

Roy Madden

JANUARY 29, 2021

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product HQ

MAY 10, 2024

Therefore, the expected salary increase inspires many junior product managers to climb up the corporate ladder and land this position. The demand for technical and product management positions is high. Having technical skills and abilities is an asset to anyone seeking a principal product manager position.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Userpilot

OCTOBER 31, 2022

When you analyze customer needs, you need to get valuable insights from various customer data sources such as customer feedback , market research, focus groups, and product usage trends. On-demand support team: providing customers with on-demand support is a great way to establish customer loyalty and positive brand perception.

Data Visualization 93

Data Visualization Analytic Tools User Testing Feedback Software 93

Userpilot

OCTOBER 2, 2023

Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas. It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies. Conduct NPS surveys with Userpilot.

User Testing 103

User Testing Product Research Research Software Feedback Software 103

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Conduct market research The aim of market research is to assess what products are available in the market, what problems they address, how successful they are and what’s the demand.

Product launches 86

Product launches User Testing Product Research Analytic Tools 86

Userpilot

JUNE 30, 2023

This, in turn, drives customer retention , reduces churn , and can even lead to positive word-of-mouth referrals. Focus groups: Focus groups are great when you just want feedback from a specific customer segment. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 90

Customer Feedback User Testing Feedback Software Data Visualization 90

Userpilot

JANUARY 10, 2024

Choose the appropriate research method. User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data.

User Testing 96

User Testing Research Software Analytic Tools Feedback Software 96

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. It provides insights into the market size, growth potential, and avenues for product development.

Data Visualization 83

Data Visualization Analytic Tools Research Software Feedback Software 83

Userpilot

NOVEMBER 19, 2022

During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. The product launch phase is when the PSMs put in the effort to develop and refine the go-to-market strategy. On the one hand, they deal with market research and messaging just like the marketing team.

Data Visualization 96

Data Visualization User Testing Research Software Feedback Software 96

Userpilot

MAY 30, 2022

Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Value-based segmentation involves grouping customers by their economic value.

Data Visualization 95

Data Visualization Feedback Software Research Software Analytic Tools 95

Userpilot

SEPTEMBER 29, 2022

The value proposition is the summary of the positioning strategy. If not, refine your positioning strategy. A product value proposition sums up the positioning strategy of the product. In short, it describes all the product benefits with its most important features that solve the problems of a particular group of customers.

User Testing 92

User Testing Product Research Feedback Software Analytic Tools 92

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Marketing channels. Thanks to the advanced user segmentation functionality, you can target specific user groups.

Product launches 91

Product launches Product Research User Testing Research Software 91

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. Your goal is to structure your product’s positioning and messaging for success.

Feedback Software 93

Feedback Software Research Software Analytic Tools Product Research 93