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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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Lessons from a Product Launch: Rivian

ProductPlan

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

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Launch to sell — leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

Curious to know how to advance your career as a long-term product manager as either s group product manager or principal product manager? Product managers are responsible for establishing a product’s vision and long-term business strategy while ensuring that all stakeholders are aware of said strategy.

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Creating a Product Launch Training Program

ProductPlan

Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.

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Creating a Product Launch Training Program

ProductPlan

Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit.