The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

Market Research 68

Market Research User Testing Product Research Research Software 68

The Product Coalition

SEPTEMBER 21, 2020

10 guidelines to design high impact experiments. Running Experiments has become one of the most valuable tools for Product Managers to validate ideas, de-risk releases and measure the impact of their work. Here are 10 guidelines to design high impact experiments. And when are experiments invalid?

Customer Experience 157

Customer Experience Data Visualization User Testing Product Research 157

The Product Coalition

MARCH 19, 2021

do they read reviews, purchase through social media apps? With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? What solution does this product offer?

Development 132

Development Product Research Research Software Technical Review 132

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software 130

Research Software Product Management Product Manager Management 130

Usersnap

MARCH 19, 2019

As a product manager or a SaaS company owner, what is your main drive in building new products? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

UX Studio: Product Management

JULY 9, 2021

We are a UX design agency based in Europe with a decade of experience in UX design and research. Our international team of UX designers and UX researchers work with businesses from all over the world. . We can help with various services, such as full-service product design, UX research services, UX consulting, or UX training.

Research Software 52

Research Software UX User Testing Product Research 52

Alchemer Mobile

FEBRUARY 2, 2021

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Basics of Product Management

JUNE 21, 2020

There are some guidelines that need to be kept in mind. We will cover these guidelines below. It is a product strategy document that is used as a source of truth by the product team, the development team, external stakeholders, etc. Roadmap Guidelines. Product Roadmap Tools. It does not need to be very verbose.

Definition 59

Definition Roadmap Product Research User Testing 59

Userpilot

JANUARY 20, 2024

We also show you how to create a message map for your SaaS! A message map typically includes a core message, supporting points, proof points, target audience, brand voice, and guidance on tailoring messages for different marketing channels. Research your target audience The first step when building a message map is customer research.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. But what does “usable” mean?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Imaginary Cloud - Design

MARCH 31, 2022

The Product Design Process focuses on thorough user and market research before building a product, and the Google Design Sprint is a fast, 5-day intense method to accelerate decision making. An example of product design is determining how an app, for instance, Uber, should solve a problem. User Research. Design Benchmark.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

ProductPlan

SEPTEMBER 15, 2021

These professionals can easily communicate , stay aligned, and present a cohesive product strategy to the team. Our roadmap software can help you create streamlined processes that scale along with your company. Without a tool built for roadmapping specifically, many product managers rely on square-peg, round-hole solutions.

Roadmap 94

Roadmap Data Visualization Research Software Feedback Software 94

freshtrax

APRIL 18, 2019

Influencer marketing plays an integral part in many companies’ marketing strategy and there is no exception for the Japanese market. Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. Also, according to a research study conducted by Rakuten Insight, 69.6%

User Testing 85

User Testing Research Software Marketing Customer Feedback 85

The Product Coalition

FEBRUARY 12, 2020

You can blame the global economy and the need to work with a variety of timezones simultaneously, or the technology which allows us to stay connected 24/7. I use Trello for my list, but you can pick any other tool (or pen and paper). These tasks have to be extremely small and can’t require deep thinking or research.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

Userzoom

JUNE 6, 2019

UX researchers, Soma Ray & Stephanie Agotborde, describe how they created the ultimate UX super-team at Booking.com. In the following video and transcript of their talk at BetterUX London 2019 , Soma and Stephanie discuss their belief that research is a team sport, rather than a monolithic process that sits in isolation.

User Testing 93

User Testing Research Software Product Research UX 93