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Book Review – Radical Product Thinking – Radhika Dutt

Business of Software Conference

Book Review – Radical Product Thinking – Radhika Dutt. Radical Product Thinking , the new book by Radhika Dutt, is published 28 September and we are delighted and honored she will by joining us for BoS Conference Online Fall 27-29 September to share some of the key messages that the book shares. Speakers & Schedule.

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9 Best Onboarding Platforms for SaaS Companies

Userpilot

Focused on personalized customer communication, Intercom leverages messenger-based interactions and targeted messaging for a highly personalized onboarding experience complemented by a suite of support and marketing tools. Book the demo to find out more! There are a few benefits of investing in a dedicated onboarding system.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

All your messaging is marketing, both before and after the sale. This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. Collect positive reviews. You can use in-app prompts to ask for these reviews. Mixpanel’s study of 1.3

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4 Ways a Product-Led Approach Can Reduce Your Customer Acquisition Cost

Gainsight

There was a time when marketers would spray messages about their product out to anyone who would listen, hoping to hit a few interested leads along the way. For instance, as your customers share their favorite experiences with the broader web community through online reviews, they’re also doing much of the marketing for you.

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Building a walkthrough using a dedicated tool is much easier than coding it from scratch. The best walkthrough software on the market is Userpilot. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading.

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The Path Beyond CSM

Gainsight

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. Preparing and presenting executive reviews. Knowing your product, you would understand what types of problems various sized customers face and adjust the marketing message accordingly.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

You may be targeting content marketing professionals that need SEO software, and you have 1,000 accounts following you. All those generalist leads that keep going nowhere will get the message that your solution may help, but it’s not for them. However, only 500 are content managers who have SEO specialists on their team.