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What to Measure for Product-Led Growth

Gainsight

If you’re considering implementing—or have already implemented—a product-led growth (PLG) strategy, one of the first things you should determine are the metrics you’ll need to measure success. . Here’s how to pick out the perfect metrics for product-led growth. .

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How To Measure Product Adoption Using Product Analytics

Gainsight

The second you launch a new feature or a customer signs up for your product, the clock starts ticking. The faster you can get users to embrace your product, the sooner it will start paying off. That’s what makes product adoption so critical. Here’s how to measure product adoption using product analytics.

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Growth and Analytics: How to Enable Product-Led Success

Gainsight

Product-led growth is launching SaaS companies to success faster than ever. Unfortunately, if you’re a product leader or manager who’s in charge of building your product-led growth strategy from scratch, you may feel overwhelmed. . Enter product analytics, the secret to building your own product-led machine.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

In-app marketing is about reaching out to your customers while they’re inside your product to engage, retain, or upsell them. “Activating new users is far more than showing them how to use an app” Common use cases for in-app marketing include onboarding new users , introducing new features and collecting user feedback. .

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

The results are increased engagement, increased productivity, and better solutions. Turning Customer Interviews Into Tangible Features featuring Mike Belsito, Co-Founder of Product Collective and Organizer of INDUSTRY: The Product Conference at Product Collective.

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The Path Beyond CSM

Gainsight

While specialized CSMs may be asked to perform different metrics, objectives, and activities based on their industry or company, baseline CS skills have strong commonalities across all business segments. The first is to have a firm grasp of your industry, category, and product. Anywhere you find CS, there are CS professionals.

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Lessons from GitLab: Implementing Customer Success Operations At Scale

Gainsight

Finally, GitLab is a “handbook-first” company with a company-wide commitment to clear documentation and transparency – not only within the company but publicly. In several places, we’ll include links to more detailed CS Ops strategy and process resources that GitLab maintains (in their instance of GitLab!).