The Basics of Product Management

JUNE 22, 2025

From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. Market Research: From Manual to Machine-Learned Market research has always been a cornerstone of product strategy. PM focuses on unblockers and strategy. clusters feedback.

Artificial Inteligence

Product Innovation Educators

DECEMBER 30, 2024

These knowledge areas include product innovation management, strategy, portfolio management, process, design and development, market research, and culture and teams. Strategy Strategy plays a crucial role in aligning product development efforts with organizational goals.

User Testing

Arkenea

APRIL 10, 2025

Benefits of Outsourced Software Product Development FiveStep Process for Successful Outsourcing Pros and Cons of Outsourcing Case Studies and Success Stories How to Choose the Right Outsourcing Partner Cost Breakdown and ROI Analysis Future Trends in Outsourced Development Final SEO Tips Conclusion 1.

Analytic Tools

Productside

APRIL 30, 2025

Because strategy isnt just about having the right answer. But PMs who know how to use AI are replacing those who dont. From market research to hypothesis generation to drafting product docs, AI can make you faster and sharperif youve got the fundamentals. So, How Do You Make Yourself Indispensable? So yes, use AI.

Product Research

Userpilot

MARCH 9, 2025

Try Userpilot to Unlock Insights with Customer Research Get a Demo 14 Day Trial No Credit Card Required Customer research best practices Effective customer research goes beyond just following the basic steps. Thats where these best practices come in to help further refine your research process.

Research Software

Sachin Rekhi

JANUARY 11, 2025

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition. Roger Martin knows strategy. He ultimately captured his decades of lessons learned on strategy in his popular book, Playing to Win.

User Testing

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team

Arkenea

AUGUST 5, 2025

Whether you’re a pharmaceutical company launching Phase III trials or a research site managing multiple studies, choosing the right CTMS can dramatically impact your success rates, regulatory compliance, and operational efficiency. User feedback indicates Conductor’s power comes with complexity requirements.

Research Software

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages.

User Testing

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing

Product Innovation Educators

OCTOBER 14, 2024

How product managers can use AI to work more efficiently Watch on YouTube [link] TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. AI can help in many parts of making a product, from research to writing product plans and documents.

Artificial Inteligence

Product Innovation Educators

SEPTEMBER 9, 2024

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager.

Research Software

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "How do I hire a Chief Product Officer? I need them yesterday."

User Testing

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. So he began to wonder — how could technology improve these methods? But we also have a research consulting team. With such a diverse range of clients, how do you manage scalability? Tremis asked.

User Testing

The Product Guy

AUGUST 13, 2020

Through the mentor program, I tried to get answers for some of the most important questions: What is the product in the context of the company and industry and how is it different? How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall?

Product Manager

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision. Thank you for reading so far!

Vision

Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. But where can you get started to start driving growth and success?

Analytic Tools

The Product Coalition

SEPTEMBER 21, 2020

Often, other functions such as Marketing and Sales also use experimentation to identify target segments, optimize campaign performance and trial pricing strategies. Many companies, in fact, set up cross functional experimentation teams and use the test and learn mentality as their business transformation strategy.

Customer Experience

Spice Catalyst

NOVEMBER 15, 2024

This is the third episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Market Research

Melissa Perri

JUNE 29, 2017

These mostly center around "How do we know we are building the right thing?" A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.

Product Manager

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. It’s a practical marketing book for anyone launching or growing a new product or business.

User Testing

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Enterprise CPO – At an enterprise level the role is less about growth and more about operations and governance, while strategy is pushed down to product lines.

User Testing

Userpilot

AUGUST 30, 2024

Most importantly, we’ll show you how to leverage them to create better product experiences. How to leverage customer insights: Gather qualitative and quantitative insights through surveys, interviews, and informal conversations to understand customer needs, preferences , and satisfaction levels. Let’s dive right in!

Data Visualization

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools

The Product Coalition

NOVEMBER 27, 2023

A guide to vertical strategy implementation for SaaS startups: Tips included 1. Select the right vertical As previously said, vertical SaaS solutions do not take a “one-size-fits-all” strategy. The education industry has a sizable market, but expansion is constrained by intense competition and fewer opportunities.

Research Software

Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools

Userpilot

JULY 22, 2024

But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research. Design an effective product strategy.

Research Software

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software