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So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. How to apply actionable metrics to different SaaS business stages.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. But your product doesn’t have to be that way! In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement.
According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your productmetrics for growth by focusing on retention and building a product users truly value.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. But wait, how are they different?
While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns.
If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on howproduct teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? But not today.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Which features need attention?
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
And how can you turn them into active users? This is where these 10 key mobile app engagement metrics come in, helping track user behavior and preferences to answer all these questions and boost user activation. App engagement refers to how users interact with your mobile app, beyond just downloading it. What is app engagement?
Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. How do you even survive considering these numbers? This article will cover 14 metrics to help you achieve just that. We also included industry benchmarks to help you know how well youre performing!
Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. This article will help reduce such churn by refining your product management and UX analysis approach. How to start your UX analysis. Even though they’re the ones using the product.
For me, effective mobile app onboarding is the difference between new users looking around our app and disappearing right after, or understanding our app value and becoming engaged users. To succeed, therefore, you need to create a frictionless mobile app onboarding flow that captures users attention and shortens their time to value.
This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. 78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. But only when used with care, context, and a cohesive strategy.
A solid customer lifecycle strategy starts with a strong onboarding experience. How do you currently drive feature adoption? Driving users to adopt key features is crucial for long-term retention. Your strategy for existing customers defines growth and advocacy. Getting users to their “aha!”
Thats why one in four users drops off after just one session, often before they even get to experience the core product. This guide breaks down 7 mobile onboardingstrategies that work, complete with real mobile app onboarding examples and tips on how to build a solid app onboarding process using Userpilot.
In product design, measuring success is essential to ensure that design decisions lead to meaningful improvements and align with business outcomes. OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) are two common approaches, each serving a different purpose. What do these metrics mean?
This stark statistic underscores a simple truth: a solid mobile app engagement strategy is essential for your app’s success. 4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product.
Increasing new user activation Boosting feature adoption Improving trial-to-paid conversion How do you currently analyze in-app user behavior? Google Analytics) We don’t have a dedicated tool yet Advanced product analytics platforms How do you communicate with users based on their actions? Basic analytics (e.g.,
Video onboarding can be the solution you need when text-only tutorials are driving your users away. Text-heavy onboarding flows can overwhelm new users, leading to increased support tickets and slower activation. But videos provide a more human way to guide and demonstrate how your app works, and drive customer retention.
Leveraging product analytics isnt just about making pretty dashboards; its about viewing your existing data as a learning opportunity to make informed decisions with your onboardingstrategy. How to solve this issue? Start with your core business goals and map out 3-5 key metrics that directly support these objectives.
In this article, we explore the concept of customer satisfaction – how to measure it, why it is important for your business, and how you can improve customer satisfaction levels. Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations.
Its no surprise that design critique is one of the most valuable and common exercises product teams practice when building new products. Product Purpose & Business Goals Alignment Before diving into the design, take a step back and zoom out. What user problem does this product solve forthem? signup conversion)?
Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion. Consider specific features : Your goals and improvement areas will determine the features you need.
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? What are they?
You know your product collects tons of data. Because product analytics should be easy and accessible for everyone, not just data experts. In this guide, well break down the top data visualization tools for product teams, so you can stop guessing and start making smarter, data-driven decisions. What are data visualization tools?
Your strategy for re-engaging users can make the difference between losing a customer and building loyalty. Many product teams focus on new customer acquisition but ignore the cost of losing customers they’ve already paid to acquire. How to calculate churn rate? It sounds simple, and it is. When did they stop seeing value?
While downloads are rolling in after months of development and a well-formed launch marketing plan, your mobile app adoption metrics show a concerning pattern: users sign up, look around, and quit the app almost immediately. How do I use Userpilot to improve mobile app adoption? Feature announcements. This isnt uncommon.
In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. How do you go about it? Youll also see how Userpilots all-in-one localization, onboarding, and analytics features make the process easier.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data. One metric showing growth feels like progress.
How do you do it? Let’s explore nine strategies that successful companies have used to drive mobile app retention and revenue. Crunch the numbers: Key churn metrics to track The first churn metric you want to track is your overall churn rate. Userpilot’s cohort analysis feature makes it easy to generate these insights.
An interactive user guide is a set of UI patterns designed to work together and help customers understand how to use your product. All product managers want to delight and engage their customers. All product managers want to delight and engage their customers. Why are interactive user guides important?
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. Additional statistics reinforce this argument: 74% of SaaS companies consider their product the primary driver of growth OpenView, 2022.
If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. In short, well go over: How to send targeted push notifications step-by-step using Userpilot. Add a destination link. Completions.
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out.
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive productstrategy. In this article, we’ll take a closer look at how to organise, analyse, and translate your research data into valuable insights that resonate with stakeholders.
Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this?
Learn about delta testing Resources By Type ïª Blog ï Ebooks & Guides ï¬ Events & Webinars ï Case Studies ï Podcast ï Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?
Onboarding new users effectively. Announcing new features. Increasing feature adoption. How do you currently trigger your Behavioral Emails? What’s your main goal with improving your Behavioral Emails strategy? Drive adoption of key features. Core elements of the behavioral email marketing strategy.
But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive.
Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users? Let’s see how they achieved it!
Then, hearing the idea repeated — delete, delete, delete — I started to think about products in general and roadmaps specifically. Why do we leave in old features rather than trimming the product- holding onto them like that comfortably worn, cherished old sweater? How do we solve this problem? A reverse roadmap.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. Does customer research help build better products? The short answer: yes.
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