Pragmatic Marketing

MAY 23, 2017

It brings to mind strong leadership skills, influence and accountability, all key traits of successful product managers. Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. They must rely on persuasion and inspiration to make a positive impact.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Intercom, Inc.

JULY 11, 2019

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. Michael: Most people listening probably think of HubSpot as this inbound marketing company. For instance, we’ve started what we call a customer-first staff meeting.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

Pragmatic Marketing

OCTOBER 11, 2019

I really like to get involved in, you know, team meetings and trainings and that sort of stuff and talk to the sales and service teams too but yeah, usually we kind of supply them with that information and then they bring those out to the sales and service team. So we supplied them with that information.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

I really like to get involved in, you know, team meetings and trainings and that sort of stuff and talk to the sales and service teams too but yeah, usually we kind of supply them with that information and then they bring those out to the sales and service team. So we supplied them with that information.

Product launches 70

Product launches Research Software User Testing Product Research 70

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. To find such triggers you need to listen carefully during your initial meetings and do some detective work. But it’s worth it. Hug your champion!

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Userpilot

FEBRUARY 4, 2022

This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows. Go without one and risk seeing your business flame out.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

JULY 6, 2021

Global support teams can positively influence customer retention, especially if they provide service in their customers’ native language. Customers who receive a positive support experience from a company are 65% more likely to recommend that company to a friend. Improved global customer retention.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

Pragmatic Marketing

NOVEMBER 9, 2009

Product owners can close the gap between a product manager’s inbound role (that is, understanding the needs of the marketplace) and the development team’s need for product direction (that is, understanding the detail of personas and their problems). Spotting fundamental flaws. Adding new features without pricing them. And this makes sense.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

JANUARY 16, 2019

If you’ve established your market and have significant traction, organizing your teams into pods creates a highly flexible, agile salesforce that’s ready to meet a variety of challenges and pounce on new opportunities. Is your model primarily inbound or outbound? it all “works”. It’s the single best book on the topic.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

APRIL 9, 2020

If they’re able to at least come to work and have an environment and a tone of positivity, of purpose, of comfort – where they know that they’re cared about, where they know that they have folks in their corner – they’ll rally behind the mission. So that’s been really nice.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Business of Software Conference

NOVEMBER 19, 2019

Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? We also drove a huge amount of inbound. The last thing that a board member wants to do when they turn up to a board meeting is learn something… surprising right?!

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

SEPTEMBER 20, 2018

It wasn’t its own specific position. I would run around trying to get forecasts from everybody, even though it wasn’t my primary position. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics. When I started, there was no such thing.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99