Gainsight
SEPTEMBER 22, 2023
Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. HubSpot shot to fame due largely to its laser focus on inbound marketing. Very little.
Intercom, Inc.
OCTOBER 22, 2019
If you are new to sales management, it can be hard to know what concrete steps you can take to improve your skills, be recognized, and eventually, rise to a senior leadership role. If you want to move from being a frontline manager into a director or even VP of Sales position, you have to understand the business at a macro level.
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Intercom, Inc.
OCTOBER 26, 2021
Whether you’re bringing on your tenth or hundredth salesperson, you need to discuss the “must-haves” with your leadership team. It comes down to three things: We’re customer-first: We value positive customer experiences above all else. Step 1: Create a scalable hiring profile that reflects your company’s values.
The Product Coalition
JULY 25, 2021
There are two ways to do that: Positive motivation : explain to them why growing is good for them. Or how working on outbound product management would make them better inbound product managers. although that’s what the job requires. and thinks there’s nothing wrong with it (and that the executives just don’t get it).
ProductPlan
MARCH 17, 2020
You must elevate these business-critical strategic components of your product leadership role into your schedule on a regular–even daily–basis. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Positioning. Product planning.
Userpilot
MARCH 8, 2022
Follow her for a good dose of career advice combined with a neverending supply of positive energy. Galina’s specialties include SaaS product management, product engineering, go-to-market strategy, pricing strategy, monetization, web/mobile UX, user research, analytics, pre-sales technical leadership.
Intercom, Inc.
MAY 8, 2019
Source: HubSpot Research, State of Inbound 2018. With the advent of word of mouth marketing, she along with the HubSpot leadership team is steering the company to do things differently. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)
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