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How Digital Customer Education Can Win You More Business

Gainsight

HubSpot shot to fame due largely to its laser focus on inbound marketing. Thought Leadership Think of any well-established company. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Apple, for example, sets itself apart with an easy-to-use UI.

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Building a sales team in a high-growth environment

Intercom, Inc.

Whether you’re bringing on your tenth or hundredth salesperson, you need to discuss the “must-haves” with your leadership team. Salespeople don’t need technical backgrounds to sell software, but they do need to be passionate about the product and its value to your customers. Start with your non-negotiables.

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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

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Why Product Management Matters

Sequent Learning

Most of you have witnessed the effects of new strategies, leadership changes, organizational realignments, and other structural adjustments. A static effect that leaves day-to-day work activities largely unchanged due to fewer available resources, so product managers see increased workloads.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

Source: HubSpot Research, State of Inbound 2018. With the advent of word of mouth marketing, she along with the HubSpot leadership team is steering the company to do things differently. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

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10 Best Customer Success Courses and Training Programs for Customer Success Managers

Userpilot

So why not try a Userpilot demo to apply your new skills without coding? It fits as a training program because it includes multiple leadership sessions and coaching for your staff on implementing, using, and improving customer success systems. Executive business reviews. Hubspot Academy Inbound Service Fundamentals.

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Creating a Talent Funnel for Finding Great Product Managers

ProductPlan

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Resumes are reviewed, weeding out a large portion, followed by phone interviews, multiple rounds of in-person interviews, reference checks and then an offer. Diversify your candidate pool.