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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Most support teams have seen an influx of support queries since COVID-19 hit – and those issues are more complex than ever. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. Download your copy of the thought leadership paper now. Sound familiar?

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. One of the biggest shifts that Meghan has made is to the way her team is organized. The numbers behind this u-turn are staggering.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Short on time? Speak the customer’s language.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

Developing a sales strategy is one of the core activities every business will have to undertake. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. 8 steps to develop a winning sales strategy. But that threshold exists.

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Creating a Talent Funnel for Finding Great Product Managers

ProductPlan

According to leading research on technical recruiting, the interview process for the Internet and Tech industry currently averages more than 24 days. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc.,

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

How do you motivate and lead a team when the future is uncertain? I will talk about managing through good times and bad times so don’t worry there will be good times before I get to the bad stuff. Being British we like a bit of bad news. But my personal journey is a developer to CEO. We had high relevance.

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Aligning sales and marketing, with Intercom’s Brian Kotlyar and Jeff Serlin

Intercom, Inc.

Sometimes, however, blocks can develop in the pipeline. Sales and marketing tactics can vary, but to succeed, the teams need to be aligned around one plan : a revenue plan, not a sales plan and a marketing plan. My entry into startups was timed really well for the emergence of inbound and content marketing as marketing tactics.