article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

article thumbnail

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

All I know is coding. Can I become a Product Manager?

B2B Product Management

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

article thumbnail

Top 11 Female Product Management Influencers to watch in 2022

Userpilot

How product strategy uses a company's vision to fuel profitability. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

article thumbnail

Why is The Best Customer Support a nice-to-have Strategy!

Usersnap

Also startups and SaaS companies build their organizational culture and company vision around providing amazing customer support. Quoting a post from Buffer , their vision “is to build a super-useful social media management tool with amazing support for everyone we come into contact with. ”. Don’t scale customer care.

article thumbnail

Is the Product Manager CEO of the Product?

Pragmatic Marketing

The visibility and urgency of tactical requests from engineering, marketing communications and sales—plus a lack of priority and support from senior management for inbound research and strategic thinking—can place severe constraints on the product manager’s ability to act as CEO.

article thumbnail

B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. What is the organizational structure for B2B marketing team?

B2B 77