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Capture your invisible pipeline of sales leads

Intercom, Inc.

The most common way to think about leads is to put them in two buckets: inbound and outbound. And unlike your visible pipeline of inbound and outbound leads, your invisible leads can’t be called or emailed. Here are a few tips: Before you do anything, define your criteria for a high value lead.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

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Built for you: Resolution Bot, API 2.0, permissions, and more to help you scale

Intercom, Inc.

Integration with Custom Bots : If you use Custom Bots to triage inbound conversations, you can now set up Resolution Bot to jump into those conversations and answer common questions. Easier to use outbound messaging. You can now get WhatsApp messages from your customers in Intercom and easily reply to them from the Inbox!

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Optimizing internal product communications

Folding Burritos

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). Think about it as either inbound or outbound comms.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. That means your focus should be on building the right customer profile and developing precise messaging to reach them. Is it transitioning from inbound to outbound sales?

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In These Uncertain Times…

Business of Software Conference

In These Uncertain Times… A rather wonderful use of some of the messaging from inbound emails Jessica Salfia at the West Virginian Council of Teachers of English turned into a poem. The words lose their effect and often seem to stand in stark and hollow contrast to the marketing message or sales pitch that follow.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. The marketing strategy for product-led growth is more inbound and you let the product speak for itself.