Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

NOVEMBER 7, 2019

As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. If you enjoy our conversation, check out more episodes of our podcast.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

OCTOBER 8, 2021

The emergence of the product-led growth strategy. In the past, any rapid growth that occurred in software companies was largely sales-based or marketing-based. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. Here’s what pain and pull look like in practice: People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct connection to. This is the mistake most people make.

B2C 97

B2C Customer Experience User Friction User Testing 97

Userpilot

FEBRUARY 4, 2022

As the price of your product increases, so does the customer acquisition cost. This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. Finally, we have the enterprise model. User persona example. Source: Slack.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. This is why product positioning and brand messaging are so important as they’re able to appeal to a customer’s decision-makers in the most relevant way possible.

Feedback Software 96

Feedback Software User Testing Strategy Onboarding KPIs 96

Userpilot

APRIL 22, 2024

Slack populates empty spaces with in-app messages that drive action. Userpilot creates a digital community around its product to drive loyalty. Loom maximizes the customer’s lifetime value by triggering contextual upsell messages. Notion personalizes onboarding for new users to reduce time to value. Book a demo today !

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

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B2B Research Software Feedback Software Customer Experience 97

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

MARCH 29, 2024

Guerilla marketing : Guerrilla marketing uses unconventional and novel methods to attract interest in your brand and boost sales. You can use viral messaging, for example, to force customers to pay attention to your brand and ignore other brands. This will enable you to tailor your messaging to their specific needs.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

NOVEMBER 27, 2019

. “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

JULY 19, 2021

Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction. And not only does this additional insight mean that you can provide more helpful, relevant support, but it also enables you to serve up targeted, relevant messages , for more impactful sales and marketing outreach.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? We use it for: Sending targeted messages to visitors on our website.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

APRIL 26, 2024

Trends in customer health score data can tell you if your business changes are having a positive impact. The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Book a demo to learn more. Churn rate.

Feedback Software 52

Feedback Software Analytic Tools Research Software User Testing 52

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. Intercom’s own Des Traynor, Paul Adams and Emmet Connolly on aligning product and sales.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

NextBigWhat

OCTOBER 30, 2020

Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it. You can always feel product-market fit when it is happening. The customers are buying the product just as fast as you can make it. Great Customer Exp AND Great Margins. Did he say No?:

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

JANUARY 10, 2022

Trends in customer health score data can tell you if your business changes are having a positive impact. Customer success or customer success management is the practice of ensuring customers get their desired outcome when using your product or service. What is customer success? Churn rate. Customer stickiness score.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. Frequent touch points and frequent positive interactions. I hope it ends peacefully, I hope we find a vaccine, I hope all sorts of positives come out of the far side of it, but I can’t say I’ve been enjoying it.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. HubSpot’s Marketing Hub is an all-around inbound marketing solution.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

MARCH 29, 2022

And we have over 180,000 teammates logging into Intercom every month, using our platform to send over 500 million messages and reply to over 20 million conversations. We’re used to being left on hold, being swamped with irrelevant messages in spam, trying new products or features that are just hard to navigate and use.

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Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

NOVEMBER 19, 2019

The first one is market relevance. We had a really high market relevant problem, you know DataSift launched just after Arab Spring. Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. But without some technical abilities, these promotions experts can’t do a very good job of positioning and messaging. Spotting fundamental flaws.

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Weak Development Team Agile Research Software Reporting Tools 70