Inbound Positioning Startups Systems Review 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. At the very least, it is worth reading up on SPIN selling and the Sandler sales system , as these are popular sales methodologies among software companies and will help you think about how you structure your approach.
Intercom, Inc.
JANUARY 5, 2023
I tried to correct the error of my ways from an early consulting career by joining a startup company in the customer service IVR service bureau field. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’
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Intercom, Inc.
JULY 11, 2019
You might say it’s one of the strongest advantages a startup has. Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. Michael: Most people listening probably think of HubSpot as this inbound marketing company.
Intercom, Inc.
FEBRUARY 5, 2019
When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Keep in mind, as your business matures from startup to scale-up, your sales strategy will need to evolve too. Let’s take inbound sales and outbound sales, for example.
Gainsight
FEBRUARY 2, 2024
Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.
Intercom, Inc.
NOVEMBER 23, 2022
Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. It’s precisely the success of that integration that often dictates the success of the overall acquisition.
Intercom, Inc.
DECEMBER 12, 2018
Obviously we’re biased (though I would point you to the reviews on G2 Crowd to show that we’re not that biased) but Intercom is the backbone of our entire marketing stack. For example, if your live chat tool doesn’t integrate with your CRM and requires four different people to move leads from one system to another, you’ve got a problem.
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