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2021 Engagement Benchmarks for Media Apps

Alchemer Mobile

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. Technology (media creation, connectivity, etc.).

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. This trend shows no signs of slowing down.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. The most immediate change that took place due to the pandemic was the increased volume of customer or sales queries,” says Austin Guanzon, Overseas Manager and Product Specialist at Dialpad. “As

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Found in translation: How multilingual support helps you scale customer experiences

Intercom, Inc.

Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy. We surveyed 170 non-native English speaking SaaS customers, and 135 support team leads to learn more.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. They worked with many tech companies and were funded $50k from the first round of investors to build the MVP and find Product-Market fit.

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2021 on Inside Intercom

Intercom, Inc.

You can’t always get what you quant: Bringing numbers to life through user research. Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. If you’re at all interested in using customer research to drive key business decisions, this is a must-read.