Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

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Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Culture

MAY 17, 2023

We will treat your information with respect. For more information about our privacy practices please visit our Privacy Policy here. By clicking below, you agree that we may process your information in accordance with these terms. See Chapter 9 of my book, Product Roadmaps Relaunched. Tell me a story.

User Testing 52

User Testing Roadmap Marketing Naming 52

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

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Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

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Roadmap Data Visualization User Testing Product Research 91

The Product Coalition

APRIL 23, 2020

Funding your Product Roadmap How do you ask for funding as you scale your product & team You have a product roadmap (annual / multi-year) in front of you, crafted by you after months of deliberation, discussions, conversations, stakeholder and leadership feedback and reviews.

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Roadmap Feedback Software User Testing Customer Experience 79

bpma ProductHub

APRIL 10, 2017

By Garima Painuly- One of the constant challenges a product manager faces is creating a focused product roadmap that is aligned with expectations of all stakeholders, and defending that roadmap against distractions. The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap.

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Userpilot

SEPTEMBER 4, 2023

By analyzing how customer choices align with their lifestyle, they can design better products for each group and target each group with the right marketing messages. Social status Social status and class heavily inform a person’s spending habits. The easiest way to collect this data from them is through in-app surveys.

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Product Research Data Visualization User Testing Research Software 104

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

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Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. In reality, asking for a product roadmap was shorthand for “please help me with my strategy”.

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Roadmap Research Software Technical Review User Testing 133

ProductPlan

MARCH 5, 2021

This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ? To ensure you’re adding the right features and initiatives to your product roadmap, I’ve outlined several suggestions here.

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People-First Product Leadership

DECEMBER 20, 2023

Part 3 brings together the Product specific Vision, Roadmap and Goals. Product Vision puts a company’s Vision and Mission into action The Product Vision ensures the Roadmap reflects the priorities which matter the most to the company’s customers and to the company. You’ve met the people.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

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Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Do you spend too much time thinking about past victories instead of focusing on future success as a product manager ? Sellers are rarely motivated to provide as much information as they could.

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The Product Coalition

FEBRUARY 12, 2024

However, they are intended to guide and protect- to guide and protect the future of the product and the company. I’ve been a product leader for over a decade. I’ve reviewed roadmaps for hundreds of different products. I’ve participated in more roadmap review meetings than I can remember. Why share now?

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Technical Review User Testing Product Research Customer Feedback 112

ProductPlan

APRIL 29, 2020

Our job entails creating product roadmaps based on what’s doable and gives the product the most bang for its buck. But how can we be sure we’re making the right calls and roadmapping what matters most? Product management sits at the nexus of many information streams. That’s what they pay us for.

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Gainsight

DECEMBER 10, 2020

My name is Riana Upton and I’m on Gainsight’s product marketing team. . During my three years at Gainsight, I’ve gone from content marketing to product marketing which has given me an amazing opportunity to learn from and work with so many great Gainsters. . On paper, I’m an Associate Product Marketing Manager.

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Product Marketing Marketing Analytic Tools Research Software 52

Alchemer Mobile

DECEMBER 6, 2023

Improve customer adoption and onboarding with continuous feedback By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing Successfully onboarding a new customer has long term impacts on your business, and can improve adoption, reduce churn, and increase revenue.

User Testing 130

User Testing Feedback Software Customer Feedback Customer Experience 130

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. A product roadmap is a visual representation of those concepts. Roadmap template from Miro.

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Data Visualization Analytic Tools Feedback Software Research Software 105

Hutwork

MAY 23, 2019

Product roadmap planning has become a huge success in getting products to market efficiently. Often companies find themselves asking, why roadmap? This brings us to our top 12 reasons for product roadmap planning and why it’s essential. 2—The Why and the What of Product Roadmap Planning.

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Roadmap Feedback Software Customer Feedback Vision 48

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market.

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Product Research User Testing Research Software Feedback Software 104

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. In your introduction, include deeper layers of information you learned about the company from research (i.e.,

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Product Marketing User Testing Marketing Research Software 52

Product Innovation Educators

JUNE 3, 2019

Mapping current products, future ideas, and quick experiments as product managers. Product roadmaps are one of the best-known tools and also the most misused by product managers. This time we talk about the role of roadmaps in portfolio management. 28:44] What about from a marketing perspective?

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Roadmap Customer Experience Construction Management 93

Bain Public

FEBRUARY 4, 2021

Product managers play an important role in steering leadership to evolve the product strategy and corresponding tactics. Companies that are neglecting to take large roadmap bets to competitively capture markets, industries, and geographies will find that this recession will make gaps insurmountable.

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Roadmap Feedback Software User Testing Construction 52

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

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User Testing Product Marketing Marketing Research Software 78

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. Product manager interns can work both full-time and part-time.

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User Testing Product Research Reporting Tools Data Visualization 52

Alchemer Mobile

DECEMBER 16, 2020

Inform or validate your product roadmap. Remove silos between product, marketing, and customer service. Having your financial information at your fingertips comes with a catch: security. As such, it’s imperative financial apps have a robust sign-in process to protect customer’s information.

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Finance Feedback Software User Testing Data Visualization 243

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

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The Product Coalition

JULY 22, 2021

And so we inform them, consult them, involve them. think sales (engineers), account managers, customer success, product marketing. The ones who sell the product over and over again, the ones who handle escalations or talk about the roadmap to the customers. Is this on the roadmap? So what can you do?

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User Testing Roadmap Messaging Leadership 158

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

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Research Software Data Visualization User Testing Marketing 96

Userpilot

MAY 1, 2024

The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. In most SaaS companies, the product management team includes product managers, product marketers , and UX designers.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Userpilot

JUNE 12, 2024

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

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Analytic Tools Feedback Software Research Software Data Visualization 52

The Product Coalition

APRIL 25, 2018

A Certain Success Product-Market Fit, as made popular by the great Sean Ellis , is a concept that revolves around a simple assumption. The assumption is that if you can create a product that fits perfectly with a specific market, then you’re onto a winner. The great thing about Product-Market fit is that it makes sense.

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User Testing Feedback Software Product Marketing Marketing 60

Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. Step four is building a minimum viable product.

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User Testing Feedback Software Research Software Product Research 105

Dear Strategy

JULY 23, 2019

Dear Strategy: “How do I align my product strategy and product roadmap with our technology roadmap, in the face of a strong engineering organization?”. Ahh, the product roadmap… such an overused yet somehow still elusive term! At its core, a roadmap is nothing more than a specified timeline of actions.

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