Information Research Software User Friction 
Product Innovation Educators
FEBRUARY 24, 2025
This approach has informed her success across different industries and roles, from retail to technology. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.
Product Talk
SEPTEMBER 20, 2023
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
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Product Talk
NOVEMBER 6, 2024
We caught up with Teeba to learn more about how she mapped out a product’s revenue model and then used that to derive the product’s outcomes and how she used this knowledge to inform her job interviews and ultimately land a new job. It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.”
Userpilot
MARCH 9, 2025
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
Product Talk
MAY 4, 2022
Similarly, the opportunity solution tree can be an incredibly powerful tool for keeping track of your desired outcome , the opportunities you learn about during discovery, the solutions you’re considering for each opportunity, and the experiments you’ll run to assess your ideas. Tweet This.
Product Talk
DECEMBER 1, 2021
In case you missed it, Tools of the Trade is a new series on Product Talk. We learn about where they are in their continuous discovery journey, which tools they’re using to support these new habits, and any lessons or insights they have gained from their experience. Using the Opportunity Solution Tree to Map out Continuous Discovery.
Product Talk
DECEMBER 18, 2024
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004.
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