Remove Knowledge Base Remove Messaging Remove Product Goals
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Your Guide to In-App Communication: Types, Tips, and Examples

Userpilot

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

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11 Product Strategy Examples For SaaS

Userpilot

Target market : Also known as your target audience, this is the customer segment your product aims to serve. Product goals : Your product goals are specific, measurable objectives and benchmarks for your product to achieve. The result is a loyal customer base that other SaaS companies aspire to.

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6 Customer Engagement Marketing (CEM) Strategies for SaaS

Userpilot

With the rise of social media and the digital realm, brands need to move beyond plainly displaying messages and build a unique experience for their customers. Through CEM, a brand uses personalized messaging to move its prospects through the sales funnel, encourage them to move forward, and finally convert them into customers.

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High Touch vs Low Touch Engagement Models For Customer Success Managers

Userpilot

Low-touch onboarding (also known as tech-touch ) relies heavily on self-service content and knowledge base resources to guide users through their customer journey. Last but not least, product usage data also helps you decide where to allocate your human resources like CS managers and support agents.

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How to Create Interactive User Guides For Your SaaS Product

Userpilot

There are two main types of user guides: full product tours (which tend to be more detailed and time-consuming), and interactive manuals (using tooltips and real-time guidance to provide more contextual help to your customers). Interactive user guides improve user onboarding and drive product adoption.

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11 Product Management Fundamentals [+ Strategies & Examples]

Userpilot

Net Promoter Score (NPS) : Leverage NPS data to address issues, enhance loyalty programs, and prioritize product development. Feature adoption : Improve adoption through in-app engagement, personalized suggestions, and in-app messaging. Use in-app messaging, tooltips , and chatbots to provide solutions in real-time.

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

Other popular channels include in-app messages , knowledge bases , resource centers, forums, etc. Userpilot’s knowledge base. You can do this through goal tracking. Tools like Userpilot allow you to set product goals that customers should hit at specific periods in their journey (e.g.,