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With an abundance of product analytics to track, having a robust SaaS KPI dashboard is essential to monitor the metrics that matter most. TL;DR A SaaS dashboard can be used to track important metrics and key performance indicators. What is a SaaS KPI dashboard? Let’s get into it! Usage monitoring.
Chances are the ones you frequently use have a simple, intuitive app onboarding process. If you’re a financial services productmanager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Effective onboarding is also necessary to set your users up to use your app successfully.
Summary: Productmanagers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. Finally, it creates a scorecard from a variety of KPIs. Product considerations must still be looked at. Map User Journeys.
In product design, measuring success is essential to ensure that design decisions lead to meaningful improvements and align with business outcomes. OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) are two common approaches, each serving a different purpose. What do these metrics mean?
OKRs vs KPIs – the most recent darlings of the SaaS world. How do they compare to metrics ? KPIs are there to help you keep track of how your results are performing. A metric is a different level of data tracking – use these to help you understand health metrics. Initiative: Optimize in-app onboarding.
Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?
Wondering which productmanagementKPIs help you get better product growth insights ? Among the plethora of responsibilities that SaaS ProductManagers have, defining and tracking KPIs probably is the most influential towards guiding future product development. What are productmanagementKPIs?
And we think it applies just as well to productKPIs. ” Here are 14 essential productmanagementKPIs you need to measure (tips for improving them + industry averages included!). TL;DR ProductmanagementKPIs are measurable values used to evaluate how well a product achieves its goals.
If somebody asks what’s the job of a productmanager, the only correct answer is?—?pretty In traditional businesses, the productmanager’s role is spread evenly across several departments or individuals. This requires productmanagers to maintain a well-organized, streamlined process of product development.
A flexible framework for one of today’s most important business documents “A great productmanager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”?—?Deep Just like the role of a productmanager can vary significantly from company to company, so can? So what goes into a product spec?
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.
Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your productmanagement strategies with your overall business goals. Time-to-value : Tracks how quickly users realize the value of the product.
In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. Let’s explore how a new user activation dashboard works, look at the key metrics you need to include in it, and see how it can help you unlock ways to retain more customers. What is user activation?
Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. The Benefits of Defining Product Themes by Customer Journey Phases.
UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. So, if you’re a productmanager looking to significantly improve your UX efforts and provide actionable insights to your UX team, read on!
An Interview with Phil Koziol, ProductManager at Good Pair Days. What is the longest onboarding process you have experienced when starting a new role? More often than not, a ProductManager starts a new role and is immediately bombarded with tasks and responsibilities. A few days or maybe a week?
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.
How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. But when it comes to products, you can’t ignore the rest of the funnel. This article is focused on product marketing OKRs and how they help product teams drive adoption.
From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for productmanagers. A potent tool, ChatGPT has proven to be a strategic addition to the productmanagement toolkit, churning out ideas in even the most unlikely scenarios.
How do you track SaaS funnel metrics in each stage and improve them? Developing and optimizing sales funnels is a key part of SaaS product growth. There are a variety of metrics you can use to optimize your sales funnel, but today we’ll be focusing on what matters most. What are funnel metrics?
Test yourself with this word problem: Imagine you’re a productmanager responsible for your company’s new “business messaging and collaboration” product. Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to collaborate right away. A lofty goal! Prioritizing retention.
Without product analytics, how do you know how to move the needle with your product growth? If you’re only beginning your adventure with product analytics, looking at all the usage data may seem overwhelming at first glance: Source: Heap. Here are the need-to-know takeaways: What is Product Analytics?
User Onboarding 101?—?Learn Learn the Art of Perfect Onboarding “Where I’ll float next?” While you build an app with several features, guiding your users with an onboarding tutorial will ensure they stick around to appreciate the many features you offer. What is User Onboarding? No harm right? your users.
Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: ProductManager 2. Creating a user persona can be hard sometimes.
Especially after we walk you through one of the most confusing topics for mobile app teams: What mobile app metrics should different team members track in their daily jobs? Mobile app metrics to track for ProductManager In the mobile industry, the productmanager plays a significant role.
Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth.
Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?
We also share benchmarks, important metrics to track, and best practices. Soft ROI comprises qualitative and less tangible benefits , for example, increased productivity from software implemented to improve internal business processes. Staff onboarding and training costs. Why is important for business growth ?
Whether you’re a Product Owner, VP, manager, or UX designer building better products is the #1 responsibility that lies in your hands. To make decisions, product-oriented professionals need data, you know that already. For this first story, we’ll focus on how UX-data (Users + Experience data) can boost any product.
Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?
Managers and productmanagers are often frustrated by the apparent lack of care the development team is showing for the needs of the business. When a long-awaited product or feature finally launches, it often comes well short of the needs. For many organizations the solution is productmanagement.
Product experiments help productmanagers and their users get better results. Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. And in companies where dev resources are scarce, product experiments are often dropped altogether. It’s that simple.
Driving feature adoption is a crucial, yet exceedingly challenging, part of running a SaaS company. As such, building out a well-optimized feature adoption funnel should be a top priority regardless of the number of users you currently have. Feature adoption rates show the user adoption rate of a new feature or existing feature.
If there’s one critical skill for productmanagers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. What is customer activation?
What are the best tools for user activation and feature adoption? What tools should I use to boost my feature engagement? We get these questions *a lot* in our Product Growth and Retention group (go check it out, BTW.!), Product Growth requires improving your different ‘Pirate Metrics’ and that calls for several tools.
Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?
How relevant is it to SaaS productmanagement ? Recency takes into account the last time the customer engaged with the product. The Frequency score depends on how often the user engages with a product or feature. Choose the most relevant customer segments to drive your product goals. What is RFM analysis?
If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.
What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.
In order to be data-driven, one has to carefully consider the product analytics tools he is using. We did comprehensive research to help you understand what requirements you should look for when comparing product analytics tools, and we’ll show you the best tools on the market. What is a Product Analytics Tool?
What is Product Adoption? Product adoption, sometimes called user adoption, refers to the use of a product or feature that results in accomplishing a product’s intended goals to achieve anticipated benefits. Users might be brand-new to the product or existing users of a product with a new feature update.
Imagine if productmanagement was like this. We write lengthy market and product requirements detailing the solution we want, “supported” by overly ambitious business cases. We pitch these and make promises we hope we can keep to senior management. The best batting averages top out in the mid 30% range.
If you’re a long-time productmanager, you’ll know that your product walkthrough can make or break your SaaS business. The key objective of a good product walkthrough is to promptly direct the user to their first “Aha Moment,” thereby maximizing the odds of both activation and Day 1 retention. Source: Userpilot.
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