The Product Guy
OCTOBER 4, 2019
Centralize KPI Reporting. The OKR approach doesn’t work without product KPI’s, and product KPI’s don’t work without measurements. When I started at my company we had some product telemetry in place. Having this document forced us to build telemetry into our product launches.
Intercom, Inc.
NOVEMBER 14, 2018
This KPI is also referred to as Marketing Qualified Leads (MQLs). This KPI is also referred to Sales Qualified Leads (SQLs). New business KPIs. Our new business KPIs measure the growth we’re driving for the company by acquiring new customers. Example #2: Turn product launches into revenue.
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Userpilot
FEBRUARY 21, 2022
What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.
Mind the Product
MAY 2, 2017
Don’t we all wish we could have people going out of their way in pursuit of our product? . Design to Your KPI. I don’t think that the sheer number of UFs sold was Starbucks’ leading KPI for this product. I’d propose that their primary KPI was shares and exposure, and for that they did a marvelous job.
Userpilot
MAY 17, 2022
What are the best channels to announce new products: in-app communication, email, social media, etc? A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. It's not just about writing one product announcement message.
Alchemer Mobile
NOVEMBER 25, 2019
This is the last webinar in our Essentials of Product Innovation Series, and today we’re going to be talking about product launches. So let’s dive right in and start first by demystifying a belief that I think a lot of people have, which is that your product launch is a singular moment.
The Product Coalition
JANUARY 30, 2019
In most companies, the product manager is not the direct superior of the designer, developers or marketer. We do not have any direct impact on their KPI or bonuses. Yet, we need to work with everyone to ensure the product delivered an awesome experience for its users. No one directly reports to him.
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