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Strategic Portfolio Management: The Most Effective Product Strategy for B2B

Product Management University

Here are some of the most common pitfalls product managers experience when trying to develop a portfolio strategy. It works as a KPI, perhaps, but customer value becomes secondary, and that makes everything more difficult because there are too many right answers. You might also like: What is Product Portfolio Management?

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The Dark Side of Product KPI

Oren Steinberg

How to set product KPI without being limited by data? Why do we base product KPI on data to begin with . Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. Defining product KPI based on existing data is like looking for the solution under spotlight.

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How to Develop a Strong Product Strategy in 2021

Userpilot

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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Product Strategy Doesn’t Work in a Vacuum, featuring Hadrien Raffali

ProductPlan

At these points in the product’s lifecycle, Raffali encourages product teams to consider “if there has been a path that has been charted before for other innovations” that can be replicated or informative for your own journey. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

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The Dark Side of Product KPIs

The Product Coalition

Why can data generated KPIs limit your product? Product KPI is defined so we can measure how well the new feature works or resolve an AB testing. That’s why it is only natural that when we come to set the KPI for a new product or feature, we start by looking at the data.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

Yet the customer experience continually improves while KPI targets come into view. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins.

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How Product Organizations Can Balance Big Bets Versus Short-Term Wins

ProductPlan

Yet the customer experience continually improves while KPI targets come into view. That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. But it also sets the stage for a parallel strategy that doesn’t sacrifice short-term wins.