article thumbnail

492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

article thumbnail

Design-Driven Leadership is Product Management

Ronke PM

Table of Contents Product and design partnership What does design-driven leadership mean? Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 Courses for Design Managers

UX Planet

UX management best practices, from interviews and case studies with experts. Leadership Through Design Innovation by Coursera (Free) This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Leadership Through Design Innovation by Coursera.

article thumbnail

Product Sense: What is it, Why it's Needed, and How to Keep it Fresh

People-First Product Leadership

That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how. Share People-First Product Leadership Does product sense go stale over time?

article thumbnail

Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

But aspiring students are advised to study the following under a bachelor’s degree – business management, statistics, economics, or computer science. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.

article thumbnail

Essential Product Lead Skills

The Product HQ

Marketing skills are often gained as part of a business study pathway. Research Skills A product lead needs to have good in conducting market research skills. Market research uncovers gaps in the market that prove profitable. Researching competitors’ brands gives you an edge in the market.

article thumbnail

Essential AI Product Manager Skills

The Product HQ

Studying artificial intelligence and machine learning via a specialized course is a solid option to help you develop in the field. To keep everyone on the same page and ensure that the project goes according to plan, AI product managers need to exhibit responsiveness, versatility, and leadership.