Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Let’s have a look see! Let’s have a look see!

Product Management 246

Product Management Product Manager White Paper Vision 246

Mind the Product

FEBRUARY 19, 2019

What are the benefits of taking on such an initiative, and how does product management give you the best possible chance of success? Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. The Benefits of Product Management.

White Paper 121

White Paper Analytic Tools Technical Review Data Visualization 121

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

Research Software 130

Research Software White Paper Management Management 130

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

Data Visualization 86

Data Visualization Analytic Tools Technical Advisors User Testing 86

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand.

Branding 70

Branding White Paper Customer Experience User Testing 70

Centercode

DECEMBER 26, 2019

This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers , events , webinars , articles , and more to help CV professionals improve their skills and propel their careers. The Product Manager’s Guide to Understanding Customers (Ebook).

User Testing 64

User Testing Customer Feedback Customer Experience Product Research 64

Mixpanel

MARCH 4, 2022

No direction, no quantifiable product launch success, even if you do manage to launch the product. In the end, you want to be able to take your product launch to the bank—meaning, bring its metrics-based results to leadership and say “See? Defining your product launch metrics. We did it.”.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59