Product Management University

JUNE 21, 2023

The Bottom Line on a Content Strategy For Product Marketing There are so many ways to use rich content to grow your following and ultimately fill the sales pipeline with high quality leads. Ideally, your followers are always looking forward to your next piece of content!

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Under 10 Consulting

DECEMBER 28, 2019

You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.

Technical Review 52

Technical Review White Paper Reporting Tools Product Management 52

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 3, 2022

Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.

Data Visualization 98

Data Visualization Analytic Tools Technical Advisors User Testing 98

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process. Who is responsible?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

SEPTEMBER 18, 2018

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process. Who is responsible?

White Paper 70

White Paper Fractional CTO CTO Webinar 70

Pragmatic Marketing

FEBRUARY 25, 2020

. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers.

Messaging 91

Messaging Research Software User Friction White Paper 91

Pragmatic Marketing

FEBRUARY 25, 2020

. “We have combined messaging and positioning into one document, and have it built out for each product, solution and industry,” she said. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers.

Messaging 91

Messaging Research Software User Friction White Paper 91

Good Product Manager

JANUARY 2, 2018

Additional Reading: White Paper: Sales & Operations Planning Capabilities Checklist. White Paper: Getting to S&OP Success. Where is your company in its S&OP journey? What short and longer-term goals has your company established to mature its S&OP capabilities?

Reporting Tools 0

Reporting Tools Research Software White Paper Data Visualization 0

Pragmatic Marketing

FEBRUARY 17, 2017

They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. And they also serve as a messaging structure for white papers, presentations, webinars and product videos. Message Map Creation.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Mixpanel

MARCH 29, 2024

Equally importantly, it’s unlikely that an all-in-one tool has the same level of rigor behind the product. For example, for a previous A/B testing company I worked at, we had multiple statistics PhDs designing our results engine, and they wrote a white paper with Stanford on the methodology.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Let’s have a look see! Let’s have a look see!

Product Management 246

Product Management Product Manager White Paper Vision 246

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well.

Product Research 97

Product Research User Testing Customer Experience Reporting Tools 97

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Product Solving

JUNE 10, 2020

Join hundreds of other entrepreneurs, product managers, and developers in leveling up your product building skills. As a product manager, you have a unique perspective on how to get things moving in the right direction, and if you can get things 80% of the way down the right path, your team is set up for success.

Weak Development Team 52

Weak Development Team White Paper Reporting Tools Vision 52

The Product Coalition

JANUARY 15, 2019

Amid all the white papers, grand promises about AI, and VC podcasts commanding attention these days, it’s become too easy to forget a once well-accepted reality. But, it almost definitely should be a key component of the “how.” Without a habit of shipping quickly, establishing data-driven truths, and iterating accordingly?

Feedback Software 84

Feedback Software Customer Feedback White Paper Data Visualization 84

All About Product Management

APRIL 29, 2007

Product managers who analyse the value chain aid in increasing their company’s profitability and therefore return on investment (ROI). Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.).

Technical Review 48

Technical Review Research Software White Paper Product Management 48

Product Management University

OCTOBER 13, 2023

For most people, the term roadmap conjures up a visual presentation of product features and delivery dates published by product management. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

PMLesson's Ace the PM Interview

MAY 10, 2020

By Tim Fallen-Bailey, Exponent Coach April 2020 As a coach for Exponent , I conduct several mock job interviews for product managers every week by video teleconference, and it often surprises me to see how poorly prepared many people are with the practical aspects that are within their control.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

The Product Coalition

FEBRUARY 1, 2016

When working with some beta customers, it seems normal to give them a decent discount for being early adopters, but this also gives you the opportunity to include some commercial commitments that to provide you with customer case studies or success/value metrics that could be used in potential white papers or presentations.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

Research Software 130

Research Software White Paper Management Management 130

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. We train and reward product managers for skeptically pattern-matching across markets and large numbers of customers.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

ProductPlan

NOVEMBER 9, 2022

Planning four to five months in advance is fairly typical for startups and web-based products. A product manager in a heavily regulated market needs more than five months to confirm that regulatory requirements are met, whereas a cloud-based platform might push out an update in less than a month. Create content.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Product Talk

AUGUST 8, 2018

If you’re already on board with modern product discovery and just need help getting there, you are my ideal client. I hear from people every day who want help with product management who aren’t my ideal client. And One More Guideline Specific to Product Teams. Product development is a team sport. Tweet This.

Product Research 251

Product Research Feedback Software User Testing Research Software 251

Mixpanel

MARCH 4, 2022

Leads : Generating leads is a key first step in getting people interested in your new product. The form the lead generation could take could be a demo request, a call request, a white paper download, or even a trial. Website traffic : Page views are very important to measure when launching a product.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

Centercode

DECEMBER 26, 2019

This year, we’ve surveyed hundreds of companies and done countless hours of research to produce kits, ebooks, infographics, white papers , events , webinars , articles , and more to help CV professionals improve their skills and propel their careers. The Product Manager’s Guide to Understanding Customers (Ebook).

User Testing 64

User Testing Customer Feedback Customer Experience Product Research 64

Pragmatic Marketing

MAY 23, 2017

For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. From videos and white papers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand.

Branding 70

Branding White Paper Customer Experience User Testing 70

Roy Madden

OCTOBER 2, 2016

We are a small team of passionate engineers, designers, product managers and customers success heroes, where everyone has a voice and an impact. Work closely with the feedly product and management team to identify pieces of content that can help serve the community. We take care of our team.

Development Team Review 40

Development Team Review White Paper Blog Presentation 40

Business of Software Conference

JUNE 20, 2019

Of course he’s going to have but to me this was a surprise and then somebody in support was like I think we need a product manager because I don’t know what the dev team is going to prioritize and the dev team is like I don’t know what support people want what the customers want first. How do I prioritize the roadmap?

CTO Coach 87

CTO Coach Research Software Feedback Software Weak Development Team 87

Business of Software Conference

NOVEMBER 28, 2019

Then other tactics writing content like white papers or useful stuff that people will find when the search on the internet come to you. Page Design conversions and journey UX digital sales kind of person and product pricing packages sort of product management but you’re blending them into a team.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40