Product Management University
MAY 16, 2017
To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.
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Product Management University
JUNE 21, 2023
Developing a content strategy for product marketing requires an approach similar to product positioning. The Bottom Line on a Content Strategy For Product Marketing There are so many ways to use rich content to grow your following and ultimately fill the sales pipeline with high quality leads.
Product Management University
MAY 24, 2017
The B2B Product Manager Magazine May 2017 is now available. In this issue we examine the impact of a customer value culture, why products underperform and three steps to connect corporate strategy to product, marketing and sales execution plans. In This Issue: Blog: High-Octane Product Management.
Roy Madden
JANUARY 29, 2021
Apply for this position. Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Apply for this position. Responsibilities. About Feedly.
Under 10 Consulting
DECEMBER 28, 2019
You’re in your first days as a product manager. Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or product owner is to make the best business decisions for the product, working from the best available information.
Userpilot
MARCH 3, 2022
Looking for a product manager CV template? What does a solid product manager’s CV look like? This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job.
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