Userpilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 75

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Product Innovation Educators

MARCH 4, 2024

This discussion is with Marlon Hernandez, whose session is titled “Beyond the pint glass: Learnings from creating the new Molson Coors Non-Alcohol portfolio.” A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company.

User Testing 111

User Testing Vision Naming Branding 111

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 94

Branding User Testing Product Research Data Visualization 94

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

NOVEMBER 13, 2023

Instead, you also have to help customers get the maximum value from it. TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. To put all these best practices to use, we suggest the following strategies: 1.

Feedback Software 91

Feedback Software Data Visualization Analytic Tools User Testing 91

The Product Coalition

MARCH 29, 2022

Your online persona can reflect your values and professional skills when you share content online. You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. What is Branding?

Branding 141

Branding Reporting Tools User Testing Research Software 141

The Product Coalition

FEBRUARY 21, 2023

Both are entirely valid — as are many of the other more common product monetization strategies. However, they pale in comparison to one of the most overlooked strategies: pricing. Here’s what you need to do to get started: • Identify the actual value. Some opt for the direct approach, leveraging tried-and-true advertising.

User Testing 122

User Testing Customer Experience Product Research Research Software 122

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

User Testing 97

User Testing Analytic Tools Research Software Feedback Software 97

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Start by looking at specific market segments, preferably vertical industry segments. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Offering personalized demos to show the product’s value and encourage deeper engagement. Book a demo to give it a try.

Analytic Tools 74

Analytic Tools Feedback Software Research Software Customer Experience 74

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

Product Strategy 109

Product Strategy Research Software Strategy User Testing 109

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. How can you implement them in the SaaS context?

Feedback Software 95

Feedback Software Analytic Tools Research Software Data Visualization 95

The Product Coalition

FEBRUARY 15, 2024

Imagine a tool that not only automates tasks but also learns, adapts, and innovates — genAI development company, a technology that is already capturing significant attention. Generative AI, driven by advanced machine learning techniques, is poised to transform business operations across diverse industries.

Generative AI 108

Generative AI Data Visualization Reporting Tools Research Software 108

Product Innovation Educators

OCTOBER 30, 2023

She oversees product strategy, definition, and launch activities for Kymeta’s mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. A use case is how customers use your product or service to derive value of some kind. Then learn about those customers.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Userpilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices.

Research Software 95

Research Software Feedback Software Analytic Tools User Testing 95

Userpilot

NOVEMBER 12, 2023

In this article, learn how to identify customer intent and maximize conversions at every stage of the customer journey. You’ll also learn: What customer intent means, along with the three major types. An example would be when a customer messages support saying they’re interested in upgrading to a higher plan.

Feedback Software 94

Feedback Software Analytic Tools Data Visualization Research Software 94

Intercom, Inc.

JUNE 9, 2021

So, I guess we’ll be back in the office in two weeks, right?” “It’s really nice to start at a company where it’s clear from the start that they care about the employee experience.” – Masha, Brand Producer. When designing company onboarding , we lean on our four onboarding learning pillars. Core business learnings.

Feedback Software 253

Feedback Software Customer Experience Systems Review Presentation 253

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

Product Marketing 86

Product Marketing Onboarding KPIs User Testing Marketing 86

The Product Coalition

MARCH 19, 2021

What are their priorities and personal values? With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? It’s good branding. In need of some branding inspo?

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

NOVEMBER 14, 2022

How does this help with product marketing , and what are some examples of brands that have succeeded with it? Reciprocity marketing is providing value upfront to motivate current and target customers to give you something in return. Increases interest in your brand and establishes you as an authority. Read on to find out.

Feedback Software 93

Feedback Software Research Software Marketing User Testing 93

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 181

Data Visualization User Testing Research Software Marketing 181

Userpilot

APRIL 19, 2024

You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. Applying insights from market research to product development and marketing strategies can significantly enhance business growth. Why should you do market research? Quantifiable. Attainable.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. On the other hand, retention marketing aims to maximize the lifetime value of each existing customer. Book a demo with our team to learn more!

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your organization. This is a branding and messaging issue. We have to tell the product and brand story effectively.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Intercom, Inc.

DECEMBER 21, 2021

In that spirit, we have been acting and reacting with speed and confidence to keep increasing the value we provide to our customers. We increased our workforce to more than 800, and announced plans to grow to more than 1,000 in 2022. Another year draws to a close, and there won’t be many people sorry to leave this one behind us.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Userpilot

OCTOBER 16, 2022

While customer intimacy is based on deep-level relationships and delivering superior customer value. While customer intimacy is based on deep-level relationships and delivering superior customer value. Celebrate customer milestones with gamification to show that you value their success. Provide convenient self-service support.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

UX Planet

FEBRUARY 1, 2024

By promoting financial literacy and providing tools for effective budgeting and planning, the application can empower users to make informed financial decisions. The app will also provide news and educational content on investments, maturity details for FDs and RDs, and statistical spending insights.

Analytic Tools 93

Analytic Tools Data Visualization Research Software Reporting Tools 93

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Here, your goal is to offer a smooth first-time user experience as they explore and realize the value of your product. In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Userpilot

JANUARY 6, 2023

That is the question that many product managers and marketing managers need to tackle to choose the best pricing strategy for their SaaS products. In the article, we also discuss different strategies you can leverage to drive conversions from freemium or free trial to paid plans. Freemium or Free-Trial?

Customer Experience 83

Customer Experience User Testing User Friction Product Research 83

The Product Coalition

SEPTEMBER 8, 2022

The strategy was complete, the build was in process, and we were ready to activate. The strategy was complete, the build was in process, and we were ready to activate. I can say this for sure based on past lessons learned. design thinking, SCRUM, market planning, etc. That said, in my mind?—?we Why does PLM matter?

Software Review 106

Software Review Product Research Onboarding KPIs Government 106

The Product Coalition

AUGUST 23, 2023

To increase the value of the company? I knew why the company existed, but I never thought about the purpose behind the product other than the problem it solved for the customer and the value it delivered. Through this, I learned a key lesson — don’t build a product solely based on a problem or motivated by profit.

Weak Development Team 132

Weak Development Team Customer Experience Technical Review Customer Feedback 132

Userpilot

JANUARY 9, 2023

Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you? Personalization strategies help improve customer value and boost loyal customers. Help customers gain full value from your product.

Feedback Software 89

Feedback Software Analytic Tools Research Software Customer Experience 89

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Innovation Educators

MAY 8, 2023

Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For the last 36 years, each year the Outstanding Corporate Innovator award is provided by PDMA to an organization that excels in innovation. We highlighted how we translate that strategy into the projects we pursue.

User Testing 110

User Testing Data Visualization Customer Experience Feedback Software 110