Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

OCTOBER 18, 2021

To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. Strategies – so you know which steps you should take on the way to higher, faster, and more sustainable growth. Dave McClure’s Pirate Metrics.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Sending email sequences post-sign-up to guide customers through the product. Book a demo to give it a try.

Analytic Tools 99

Analytic Tools Feedback Software Research Software Customer Experience 99

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Gainsight

AUGUST 24, 2020

The onboarding process is a critical predictor of a customer’s success and an essential element for avoiding churn. So imagine, if you will, a product-onboarding process for every new customer that’s intuitive, efficient, and easy to scale. In short, it would be an onboarding game-changer. Onboarding workflow.

Onboarding KPIs 105

Onboarding KPIs Technical Review Data Visualization Feedback Software 105

Userpilot

MAY 20, 2024

Efficient onboarding , with personalized flows and tailored user personas, ensures business partners understand and benefit from your B2B loyalty program. Measure your B2B loyalty program’s performance with KPIs like NPS, ROI, MRR, ARR, and CLV, and regularly adjust for effectiveness and long-term success.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Mixpanel

FEBRUARY 23, 2024

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? A product-led growth strategy. The secret?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Next, you’ll want to analyze how your onboarding funnel is working.

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Gainsight

MARCH 9, 2022

In the world of Customer Success, metrics often tell the story. Whether it’s Lifetime Value (LTV), customer acquisition cost (CAC), or the champion of them all, net revenue retention (NRR), companies rely on metrics to tell them how effectively they are serving their customers, and by extension, how well their businesses are doing.

Onboarding KPIs 105

Onboarding KPIs Customer Experience Customer Feedback Feedback Software 105

Userpilot

JUNE 12, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

JANUARY 7, 2022

The majority of SaaS executives are so concerned with engineering and raising money that they don’t give enough thought to building a SaaS onboarding process. Here’s the brutal truth: it doesn’t matter how beautifully engineered your product is or how many millions of dollars you’ve raised.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MAY 27, 2024

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. Want to learn how to design an effective loyalty segmentation strategy and boost customer retention ? TL;DR Customer loyalty is a measure of how committed customers are to your product or service.

Data Visualization 105

Data Visualization Product Research User Testing Customer Experience 105

Userpilot

APRIL 29, 2024

For example, age or product usage patterns. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. Let’s dive in!

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

JUNE 12, 2024

Instead, you must be willing to go out of your way to ensure your product lives up to customer expectations and makes them happy.If Prioritize product knowledge – You must have a deep understanding of how the given product works and how it addresses customer pain points. Book a demo to see it in action!

Data Visualization 52

Data Visualization Customer Experience Reporting Tools Analytic Tools 52

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? This is a question every customer success manager must address in order to turn free users into paying customers. 15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products.

Feedback Software 98

Feedback Software Onboarding KPIs Strategy Customer Experience 98

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. It’s a popular strategy in the enterprise software space. For each stage, choose the metrics to track performance and decide which team owns them.

Analytic Tools 105

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 105

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. What personalized customer retention strategies are open to you? Personalization strategies help improve customer value and boost loyal customers. Help customers gain full value from your product.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Intercom, Inc.

JULY 1, 2020

The typical support “strategy” is to let common issues roll in for support reps to address. With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it.

User Friction 239

User Friction Outbound Customer Experience Onboarding KPIs 239

Userpilot

JANUARY 17, 2023

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. Today’s Product teams are under increasing pressure to deliver outstanding products and exceptional user experiences. Three new market dynamics have contributed to the evolution of our product expectations: Subscription models. READ THE GUIDE.

Onboarding KPIs 65

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 65

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

FEBRUARY 4, 2023

To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. You can use examples of strategic initiatives in your SaaS business to improve customer retention rates and drive feature discovery.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Gainsight

JUNE 13, 2024

Three primary reasons: Your customers have always defaulted to help centers and their Customer Success Managers (CSM) for support and strategic guidance. Many customers still value the “human” element of customer-facing teams, especially if they’re navigating a more complex product.

User Testing 52

User Testing Customer Experience User Friction Customer Feedback 52

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Both metrics work together to help you retain customers and keep them happy. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

SEPTEMBER 30, 2022

15+ strategies to offer seamless digital customer experiences and drive retention for your SaaS. Monitor your in-app user analytics for a direct view of what features are well-loved and which ones are neglected. You can then use this data to prioritize product improvements. Why is digital CX important for business?

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. You can’t have a business without a product and you can’t maintain a customer base without Customer Success. Top 5 Customer Success Blog Posts of 2018.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Intercom, Inc.

MARCH 16, 2021

The typical support “strategy” is to let common issues roll in for your support team to address. With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime.

Data Visualization 201

Data Visualization Onboarding KPIs User Friction Outbound 201

Userpilot

JULY 17, 2023

Many SaaS founders agree that customer insights are a key driver of product growth. These customer experience analytics will give you a clear idea of customer satisfaction, customer loyalty , and other metrics that reflect how customers interact with your product. Analyzing data from customer interactions can help you.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

AUGUST 18, 2022

In this article, we go over how to drive customer advocacy and also include strategies to improve customer retention and loyalty. Customer advocacy is analyzed by looking at net promoter scores , a metric that measures on a scale of 1-10 how likely someone is to refer you to a friend. What are the benefits of customer advocacy?

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98