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The Customer Service Gap Model

BrainMates

For product managers: Conducting market research, analysing customer feedback, and staying close to the voice of the customer are key strategies to close this gap. Cross-functional collaboration with customer support teams can also reveal pain points that might not be visible in product usage data alone.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

This can include: Product strategy: Roadmap definition, market research, feature prioritization. Faster TimetoMarket In a health insurance policy management system project, a client achieved a fourmonth launch timeline by outsourcing development and QA to a dedicated vendor.

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Why Alchemer made Inc.’s 2025 best workplaces list: It starts with listening

Alchemer Mobile

We treat employee input as a strategic asset—one that shapes our policies, our perks, our leadership practices, and how we show up for one another. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. But that same philosophy applies inside our office too. Join the team!

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Top PLG Product Manager Roles (+ Candidate Spotlight)

Userpilot

Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs. Improved retention by digitizing policy renewals, uncovering new personas via user research, and leading a company-wide collaboration workshop to surface product opportunities.

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Ask Teresa: My Sales Team Won’t Let Me Talk To Customers. What Now?

Product Talk

We see similar tendencies on the marketing side. Maybe they feel like they already have their own market research, and you should just listen to their market research. Another example involved a bank that had strong company policies that meant their product teams were not allowed to talk to customers.

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510: How to use these AI tools to create a product brief – with Brian Collard

Product Innovation Educators

Before using AI, check your organization’s policy to make sure you’re in compliance. AI in the Product Development Lifecycle Discovery and Research Phase Large language models can come up with ideas, but always keep humans in the loop. Be careful when using AI, especially with sensitive information.

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. As you study the people who use your product or might use it, patterns start to emerge.